Partner with and support the Paid Media Team and the collective Media Strategy & Planning team in the activation of Programmatic, Search, and Social Media campaigns for the Inspire Brands portfolio.
Responsibilities
- Billing/actualizations/Media Authorization Forms (MAF)
- Updating MAFs throughout the year
- Filling out actualization portion of planning documents for all channels
- Updating invoice tracker monthly (Inclusive of Attaching invoices in Smartsheet’s) & PO Numbers
- Responsible for data validation for internal measurement tools such as Media Optimization, Reporting, MEF, etc.
- Working with Associate Managers on Dashboard and media hygiene checks
- Support Associate Managers with Pacing tasks
- Screenshot decks (on applicable brands) or input mock links into SS for IMC & MS&P visibility
- Owning creative specifications on messaging grid for planning and execution
- Transfer Messaging Grids to Traffic Sheets for all channels on a brand
- Ownership of campaign execution documents while ensuring specific inputs are complete and accurate. Responsible for sharing the document with external parties and making sure it is saved and organized.
- Supporting Sr. Managers in ensuring JBPs are updated with forecasts and pacing throughout the month and quarter. Ensuring that added value trackers are also consistently updated.
- Own updating the Weekly newsletter with industry trends
- Assist in campaign builds/creative swaps, inclusive of owning taxonomy sheets
- Ensure App reporting is up to date and inclusive of most recent data
- Confirm brand lift study inputs are received and properly launched.
- Having action items and communication with Demand Generation team because of reporting insights to ensure Media is being continuously optimized.
- Send through Weekly Biddable Highlights to brand and other Demand Gen teams.
- Monitor and flag Double Verify incidents to ensure brand safety and suitability are up to standard
- Specific channel requests:
- Adthena Reporting- Search
- Doubleverify Site lists- Prog
Inspire Brands is a multi-brand restaurant company whose portfolio includes more than 32,000 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide.
We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences.
