Category
Marketing Communications
All Locations
Charlotte, North Carolina
Position Type
Full-Time/Regular
Tracking Code
2659-990
GENERAL DESCRIPTION / PRIMARY PURPOSE:
The Social Media Analyst will engage Dole’s digital community by implementing social interactions through new content execution and development, participating in discussions, identifying new consumers and listening and responding to the current ones. This in-office position is part of the social media team, working closely with other members of the social media, communications and marketing teams.
MAJOR RESPONSIBILITIES AND TASKS/DUTIES OF THE POSITION:
- Oversee the day-day community management of Dole social channels. Partner with digital and marketing to develop, create, and schedule organic social content across channels, growing engagement and conversion.
- Proactively engage in conversations with all the various divisions of the company in North America - Fresh Fruit, Fresh Veg, Diversified Products, licensing, sustainability, nutrition, etc. - to understand each group's individual priorities and assess and prioritize how best to promote. This would then include determining the best channel, formulating key message points, drafting post language, working with designer to determine visual communication assets, presenting programming recommendations to the team and deciding the execution.
- Contribute to developing social strategies for scheduled campaigns, including as a participating member of the ideation team and as the keeper of the total social integration calendar provide guidance on timing as well as recommendations on opportunistic tactics to amplify.
- Leverage social listening tools across digital communities – employees, retail partners, influencers, business partners, consumers, stakeholders, activists and community leaders – to monitor and engage with social commentary.
- Analyze and report social and web metrics. Monitor in-process campaigns to make real-time determinations and recommendations for course correcting as well as gathering and reporting to department management post campaign metrics including analytical assessment of programs success.
- Build and execute paid media programs that drive user engagement and growth on new and existing platforms.
- Create real time content to complement pre-planned content. Respond to comments and direct messages in a timely manner, sometimes requiring after regular office hours or weekends.
- Research and select imagery for Dole Nutrition News newsletter.
- Upload newsletter articles to dole.com website, build and schedule internal and external email distribution to subscribers.
- Manage relationships externally with social platforms on their direction, best practices, and new opportunities and maintain Business Manager accounts across channels.
- Maintain awareness of trends in the social media space and understand opportunities to insert Dole. Initiate planning, development and execution of a Dole response.
- Identify and escalate potential issues, complaints, and watchouts. Be available for real time posting during crisis period.
- Identify content partners, research and vet influencer requests and help plan and manage influencer campaigns.
- Stay up-to-date with new platforms, content formats, and practices to keep our channels relevant.
- Maintain a positive and high energy environment of the Dole pages.
- Assist marketing events group with documenting and executing in-person company events.
- Perform other duties as assigned.
Required Skills
JOB SPECIFIC COMPETENCIES:
- 3+ years of social media community management experience
- Knowledge of marketing principles and social media strategy
- Experience with social media channels including Instagram, YouTube, Facebook, Twitter, Pinterest, LinkedIn, TikTok, etc.
- Knowledge of basic social media functions: hashtags, sharing posts, retweets, favorites, pinning, tagging, and influencers.
- Ability to quickly make decisions under pressure and determine best responses to posts
- Experience with Google Analytics and SEO content development and performance tracking
- Experience with social media community management and listening tools like Meltwater
- Excellent written and oral communication skills
- Experience with live stream platforms a plus
- Video editing skills a plus.
PHYSICAL REQUIREMENTS:
- Ability to sit and use a computer, answer phones and utilize a variety of office equipment for extended periods of time.
- Ability to lift a minimum of 25 lbs. to waist level and reach overhead.
WORK HOUR & TRAVEL REQUIREMENTS:
- Full-time position of 40 hours per week, 8 hours each day from 8:30 to 5:30
- Ability to work after regular office hours, weekends and overtime as needed
- Ability to travel domestically approximately 10% is required
Required Experience
EDUCATION & CERTIFICATION:
- Bachelor’s degree in Marketing or related field required
EEO STATEMENT: We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.
