Hiwin Corporation is the leader in the innovation and manufacturing of motion control and mechatronic system technology. We are one of the largest producers in the world of linear motion components such as: linear guideways, ballscrews, linear motors and stages.
We are currently seeking a Digital Marketing Specialist to join our fast paced, diverse, and safety centric team.
A typical day as a Digital Marketing Specialist can include:
- Monitoring the creation and publishing of the content for Hiwin’s website and social media platforms;
- Running the digital content campaigns for Hiwin’s website and social media;
- Researching competitors, target market, and relevant keywords for our digital marketing strategies;
- Collaborating with Engineering to write copy for use in advertising, social media, and websites such as virtual trade shows;
- Participating in planning and implementation of effective marketing campaigns;
- Recommending new subject matter for social media posts, and once approved, writes blogs and posts summaries to approved social media sites i.e. LinkedIn, Facebook, or X;
- Analyzing and measuring the performance of digital content to optimize and improve effectiveness;
- Monitoring social trends and provides insights on emerging platforms for opportunities for social growth;
- Making sure all content follows the best SEO practices and Hiwin’s style guidelines.
An ideal candidate would have:
- A Bachelor’s degree in Marketing, Communication, or related field required;
- At least 1-3 years’ experience as a Digital Content Specialist in a technical industry and/or a manufacturing environment, required;
- A strong portfolio with a range of digital content; including writing samples, videos and graphics for marketing purposes such as a blog, newsletter, digital advertising, or social media;
- A basic knowledge of SEO;
- The ability to be a self-starter with proven experience in multi-tasking and managing multiple projects in a timely way;
- Strong problem-solving and analytical skills;
- Excellent communication skills, including written, verbal and effective active listening;
- The ability to work independently and to adapt to a fast-changing environment;
- Experience with Web or Graphic design, a plus;
- Experience with HubSpot or similar CRM tool, a plus.
