The San Francisco Peninsula (SFP) is the region's thriving Destination Marketing Organization (DMO). We aim to stimulate Travel & Tourism in the region, which spans South of San Francisco and north of San Jose - all of San Mateo County and the Peninsula. We're looking for a talented Senior Manager, Partnerships + Community Engagement that is passionate not only about our beautiful region, but also about travel, tourism and partnerships. This is an exciting opportunity to join a growing organization and help attract visitors from around the country and world!
Overview
The Senior Partnership Manager is responsible for building and developing the Partnership Strategy as well as cultivating relationships with selected businesses, attractions, venues to enhance the image, reputation and appeal of San Mateo County. The SPM is also charged with the organization of key SFP events such as mixers, forums, luncheons and the like. This role reports to the Director of Marketing.
Partnership Marketing & Program Development:
• Develop revised strategy for the partnership program and maintain it in collaboration with the Director of Marketing (DOM) and Chief Sales & Marketing Officer (CSMO).
• Curate a target list of compelling businesses that should be approached for partnerships
• Develop and implement innovative partner marketing programs that engage both existing and new partners.
• Through relationships and outreach hit partnership targets
• Analyze existing partner communications and propose updates or enhancements.
• Write and publish an electronic newsletter for partner communications.
Community Engagement & Relationship Building:
• Act as the primary liaison between the local community and SFP.
• Build a and maintain diverse alliance of partners that aligns with the SFP’s mission.
• Develop and maintain relationships with existing and new partners, serving as a trusted local expert.
• Possess a deep understanding of San Mateo County and comfortably communicate with a diverse range of people, organizations, and companies—from local farms to corporate boardrooms.
Event Management:
• Collaborate with relevant stakeholders to organize and execute key SFP events at a high standard, including mixers, forums, and luncheons.
• Act as the main point of contact for the execution of key SFP events.
• Manage staff / interns at events as needed
• Manage external vendors as needed on a project-by-project basis
• Assist with additional SFP events as needed, supporting the broader mission of SFP.
Marketing Initiatives & Promotions:
• Develop marketing initiatives—including promotional campaigns, advertising, and special projects—aimed at generating leisure visitors or event/convention attendance and room nights. Mediums may include print, radio, TV, and digital platforms.
• Serve as a filter for partner listings on SFP.com, ensuring alignment with SFP standards
• Support the Director of Marketing with the promotion and management of the Counties “As Fresh As it Gets” farm to table program as needed, eventually assuming ownership of the program
Content Creation & Social Media
• In collaboration with the Communications and Social Media Manager, devise a strategy and schedule for highlighting partners on social channels.
• Assist from time to time with capturing content at Partner locations for web, social media, and newsletters, in tandem with the Social Media and Communications Manager.
Secondary Functions:
• Assist with other tasks and special assignments as needed from time to time which advance the mission of the SFP
• Participate in meetings as required (Staff Meeting, Content Meeting, Vendor Meetings etc.).
Qualifications
- Minimum 5 years of professional experience in partnership marketing, business development or related marketing fields.
- Strategic thinker that can move from strategy to execution seamlessly
- Ability to work independently while keeping leadership informed
- 2–4-year Marketing degree preferred
- Thorough knowledge of The San Francisco Peninsula
- Computer literate in Word, Excel, PowerPoint, Photoshop, Adobe Creative Suite, and web-based databases.
- Time management and organizational skills to handle several tasks simultaneously, and the ability to produce work with a high degree of accuracy and speed.
- Ability to maintain working relationships with all staff.
- Flexible and able to adapt to change.
- Ability to work independently, solve problems and find answers.
- Must have reliable car and car insurance coverage for use on business. Must be able to travel locally for business.
- Enthusiastic team player with positive attitude and belief in The San Francisco Peninsula as a premier destination in northern California
The Senior Partnership Manager is an exempt at-will employee of the San Mateo County/Silicon Valley Convention and Visitors Bureau according to the fair labor standards act. The normal and customary business hours are Monday through Thursday 8:30 am to 5:00 pm; Friday 8:30 am to 4:00 pm and when necessary, evenings and weekend work, as well as attending trade shows, may be required. This position is currently working a hybrid schedule: Tuesday, Wednesday and Thursday in Burlingame office, remaining days remote.
The San Francisco Peninsula, an equal opportunity employer, has an organizational commitment to the principles of diversity and inclusion. In that spirit, we welcome all qualified individuals without regard to race, religion, color, sex, ancestry, gender, gender identity, sexual orientation, age, marital status, disability, national origin, medical condition,
U.S. veteran/military status, pregnancy or reasonable accommodation.
