Public Relations and Communications Director

Get It - Executive • Full-time • Bethesda, MD, US • 1d ago

Job Overview

We are seeking a dynamic and strategic Director of Communications and Public Relations to report directly to the Chief Executive Officer. This pivotal role will involve the development and execution of innovative marketing communications plans and strategies tailored to meet both short- and long-term organizational objectives. The ideal candidate will demonstrate a proactive approach in advancing the organization's mission while aligning communications initiatives with our strategic goals.

Key Responsibilities

Media Relations & Public Relations (25%):
- Strategically plan and implement a comprehensive suite of national press and media activities, fostering and nurturing robust media relationships.
- Achieve prominent media coverage through news releases, feature stories, and interviews.
- Coordinate media outreach and coverage for annual conferences, ensuring strong representation in national and international media.
- Act as an organizational representative at high-profile events and manage crisis communications effectively.
Member Communications (30%):
- Serve as Managing Editor for the organization's newsmagazine, overseeing its planning, design, production, and distribution.
- Edit the monthly electronic member newsletter and produce a diverse range of high-quality communication materials.
- Create and manage various communications assets, including news releases, media kits, speeches, and presentations.
Strategic Communications & Marketing Campaigns (25%):
- Collaborate with organizational leadership to translate strategic goals into impactful communications strategies for varied audiences.
- Provide expert counsel to leaders on a wide array of communications topics.
- Establish systems to evaluate the effectiveness of marketing, media relations, and social media campaigns.
- Direct strategic communication campaigns aimed at positioning the organization as a key authority in medical genetics.
Social Media (15%):
- Manage the organization's social media strategy, ensuring robust engagement and adherence to established policies.
- Monitor emerging social media platforms and recommend new strategies for audience engagement.
- Analyze and report on social media effectiveness and community building across platforms such as Twitter, Facebook, LinkedIn, YouTube, and Instagram.
Brand & Visual Communications (5%):
- Ensure consistency in branding and messaging across all communication channels.
- Develop and enforce branding strategies, including the creation of a style guide.
- Provide internal communication support to various departments and coordinate with external vendors to produce high-quality materials within budget and deadlines.

Required Skills

Exceptional written and verbal communication skills.
Strong interpersonal abilities and collaborative spirit.
Proven problem-solving skills and innovative thinking.
Excellent project management capabilities, adept at handling multiple tasks under tight deadlines.
Proficiency in Microsoft Office Suite and familiarity with social media platforms.

Qualifications

Bachelor's Degree in Communications, Public Relations, Public Affairs, Marketing, or Journalism is required; Master's Degree is strongly preferred.
A minimum of ten (10) years of experience in managing communications strategy within a nonprofit, hospital, or medical society setting is essential.
Relevant experience in the medical, science, or genetics fields is highly desirable.
A proven history of developing and implementing integrated communication strategies in a relevant environment.

Career Growth Opportunities

This position offers significant avenues for professional development, particularly in strategic communications and public relations within the nonprofit and medical sectors. The successful candidate will have opportunities to lead expansive projects and potentially mentor other team members, setting the stage for career advancement.

Company Culture And Values

Our organization promotes a collaborative environment where effective communication is paramount to achieving strategic objectives. We value teamwork and strong relationships both internally and externally, ultimately enhancing our public perception and stakeholder engagement.

Networking And Professional Opportunities

Join a prestigious organization that plays a pivotal role in the medical genetics field, where you can expand your professional network and engage with industry leaders.

Compensation And Benefits

Competitive salary based on experience.
Comprehensive health insurance options.
Generous vacation and paid time off.
Opportunities for professional development.
Flexible work arrangements available.

This role primarily involves sedentary work with occasional domestic travel (up to 10%). The organization is an Equal Opportunity Employer.

Employment Type: Full-Time