Zenith Watches is seeking a highly skilled and motivated Digital and CRM Specialist to support all digital and eCommerce activation efforts across the Americas. The successful candidate will also be responsible for overseeing CRM initiatives, clienteling strategies, data analysis, reporting, and client care to ensure a seamless and exceptional customer experience across all digital touchpoints.

This role will collaborate with cross-functional teams to drive online sales, enhance customer relationships, and support business objectives through data-driven strategies and digital innovation.

Key Responsibilities:

E-Commerce and Digital Marketing Tasks: Collaborate with global digital team to ensure Ecommerce content and execution align with the North America market for every product launch, promotions and campaigns.
Optimize user experience (UX) and site functionality to increase conversion rates and overall digital sales performance.
Assist in providing digital assets to retailer’s marketing team and adjusting creative according to specs when needed.

CRM and Clienteling:

Work closely with HQ team on local one-to-many client activation through a local newsletter/emailer calendar.
Create local newsletters and emailers for the local CRM email calendar.
Collaborate with Director and HQ teams to integrate online and offline customer experiences, enhancing client engagement across all channels.
Execute clienteling strategies to foster long-term relationships with high-value customers, driving loyalty and repeat purchases.

Administrative & Reporting Tasks:

Manage the digital marketing calendars for email, media, and owned website.
Help monitor competitor efforts in the digital space.
Prepare the monthly digital analytics reporting on customer behavior, digital performance, campaign effectiveness, CRM and paid media performance.to inform strategic decisions
Collect, review analytics, and collaborate with Director to optimize traffic and conversion metrics on site.
Client Care: Collaborate with the client care team to resolve issues, improve response times, and maintain high levels of customer satisfaction.
Coordinate with local and global client care team the implementation of new tools and execution of local activations.
Monitor/track the after-sales service experience from the client perspective and develop and implement programs to improve customer satisfaction and develop loyalty

KNOWLEDGE, SKILLS & ABILITIES

Experience in luxury digital marketing.

High level of interpersonal, communication and organizational skills.

Great attention to detail and presentation skills.

Understanding of an ever-changing marketing landscape and new technologies.

Strong understanding of digital commerce platforms (Salesforce) and marketing tools (Google Analytics).

Proficient in analyzing data and reporting using tools like Excel, Google Analytics, and CRM platforms (SalesForce Marketing Cloud)

Knowledgeable in

Office suite of tools: specifically, Excel and PowerPoint
Collaboration tools: OneDrive, Zoom, Teams, SharePoint
Reporting & analytics: Google Analytics, Sales Forces Marketing Clouds)

EDUCATION AND EXPERIENCE

Degree in Marketing, eCommerce, Digital business or a related field.
Minimum 2 years’ industry and / or relevant work experience in digital marketing, eCommerce or CRM, ideally within the luxury goods or retail industry.

Employee benefits: At our Maison, we offer a generous and comprehensive benefits package including medical insurance, bonus or commission structure, paid time off, retail holiday pay, 401k, automatic employee contribution, employee assistance programs and more.

Equal Employment Opportunity

Our Company values diversity and provides equal employment opportunities to all employees and applicants without regard to race, color, religion, religious creed, national origin, ancestry, citizenship, sex, gender (including gender identity and expression), pregnancy, age, sexual orientation, physical or mental disability, medical condition, genetic information, sexual orientation, marital status, familial status, veteran status, or any other legally protected status under applicable federal, state or local laws. This policy applies to all terms and conditions of employment, including but not limited to, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, and to perform crucial job functions.

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