Copywriter

Port Chester, NY (Hybrid)

Zachys Wine International

www.zachys.com

About Zachys

Zachys is a fourth-generation family-owned business with a rich history dating back almost eight decades. Founded by Zachy Zacharia in 1944, Zachys has evolved from a corner liquor store into a renowned destination for fine wine and spirits and an internationally recognized auction powerhouse. Zachys is headquartered in Port Chester, NY, with an international office in Hong Kong.

We are seeking a passionate and experienced Copywriter with a keen commercial sense to join our team. Our founder's son, Don Zacharia, a novelist and visionary entrepreneur, established our brand's voice with uniquely charming wine ads in the New York Times and the Zachys Gazette, a newsletter filled with his travel stories, opinions, and wit. Following in his footsteps, you'll be responsible for crafting compelling content that not only captures our audience but also drives sales.

If you have a flair for storytelling, a knack for crafting compelling copy, and a love for all things wine and spirits, this is the perfect opportunity to make your mark.

The Job

In this role, you'll create engaging content across diverse platforms – from our retail website and auction listings to social media channels and marketing emails. You will be responsible for developing a consistent brand voice that resonates with both casual enthusiasts and seasoned collectors, fostering brand loyalty and driving sales. Your content will captivate our audience and strategically guide them toward conversion, demonstrating your deep understanding of consumer motivations and the sales funnel.

Responsibilities

Brand Storytelling: Craft captivating narratives that bring the Zachys brand to life, showcasing our unique values, expertise, and passion for fine beverages.

Copywriting: Develop persuasive copy for product descriptions, category pages, marketing emails, social media posts, blog articles, and other website content to inform, entertain, and drive conversions. Your writing will showcase a deep understanding of consumer motivations and desires, leading to increased sales and engagement.

Social Media Management: Plan and execute social media strategies across key platforms like Meta and YouTube, engaging with followers, building community, and monitoring performance to optimize results.

Photography/Videography (Optional): If you have a passion for visual storytelling, you will also have the opportunity to conceptualize and capture photos and videos that showcase our products, experts, events, and overall brand experience.

Requirements

Are you a meticulous wordsmith with an insatiable curiosity and a talent for turning ideas into captivating copy? If you're a proactive Copywriter with a portfolio showcasing engaging writing that drives action, this is your chance to join a team that values your creativity and empowers you to make a real impact.

To be successful in this role you will have:

3+ years of experience as a Copywriter for a retailer, e-commerce site, advertising agency, or publication specializing in wine, food, travel, or lifestyle.
Demonstrated ability to write clever, engaging, and sophisticated copy that resonates with diverse audiences.
A compelling portfolio of work that highlights your conceptual thinking, creative writing skills, and successful campaign execution.
Experience crafting digital content, ideally including acquisition ads, that drives results and captures attention.
Receptiveness to direction and ability to incorporate feedback effectively
A keen understanding of consumer behavior, market trends, and sales strategies, with the ability to translate that knowledge into effective, results-driven content.
Solid understanding of email marketing, social media platforms, and Microsoft Office Suite. Familiarity with photo and video editing software/apps is a plus.
A genuine enthusiasm for the wine and spirits industry is highly desired, as it will fuel your ability to connect authentically with our audience.
A collaborative and adaptable approach, with the ability to work effectively with cross-functional teams, grasp brand objectives, and transform complex information into engaging narratives.

Zachys Wine & Liquor

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