ROLE IMPACT

As the Marketing & Events Manager you are responsible for developing marketing tools and events that directly support YCCA's mission and vision as well as meet the organization's business plan objectives. You will manage a broad range of marketing projects and special events as well as the day-to-day oversight of YCCA marketing channels and creation of marketing materials to grow awareness, conversion, and engagement rates, enabling YCCA to make a greater impact in the communities we serve.

A DAY IN THE LIFE OF A MARKETING & EVENTS MANAGER

Duties

Working with the Development and Leadership teams, your role will help grow YCCA's overall marketing reach through community outreach, event coordination, and mass communications including social media, website, targeted campaigns and print materials. You will also help facilitate branding and messaging consistency throughout the organization. Daily duties may include:

In collaboration with the Director of Development, assist in overall development of marketing plan that supports YCCA's fundraising and community activities
Oversee the production and management of all external organizational communications to ensure alignment with YCCA vision and mission
Develop and implement effective email marketing strategies to engage and convert leads into volunteers, donors and community advocates
Conceptualize, manage and plan YCCA community events from donor solicitation to marketing materials, staff coordination and event management including on-site set up, production and take down for each event
Assist in the development and fulfillment of the events and marketing budgets
Supervise and coordinate with event contractors and sponsors to ensure the successful deployment of YCCA events
Negotiate agreements with outside vendors for event and communication services as needed
Plan, create and schedule fresh, engaging content for all digital channels including social, website and e-news platforms
Serve as WordPress site editor, maintaining copy and content for YCCA inter/intranet
Interface with all key departments to gather announcements/newsworthy items and disseminate as appropriate
Identify, establish, and cultivate relationships with social media influencers (locally, statewide and nationally), media, partners, and other institutions to extend YCCA marketing reach
Keep abreast of industry trends, best practices, and new opportunities with social media
Track digital social media KPIs and optimize marketing activities
Develop and execute electronic newsletter, annual organization reports and Board documents
Perform any other related duties needed to help drive our Vision and fulfill our Mission

CHARACTERISTICS & SKILLS FOR A CANDIDATE TO SUCCEED IN THE ROLE

Must Have Skills/Qualifications

Fast mover and thinker with high level of creativity
Excellent written and verbal communication skills to convey complex information
Ability to respond quickly and effectively to changing needs of YCCA teams, partners, donors and stakeholders
Knowledge of marketing and communications best practices
Knowledge of content creation for digital media including web, social media, and e-news
Exemplary interpersonal skills and ability to work cooperatively and in a supportive manner within an interdisciplinary team, and culturally diverse populations
Exemplary customer service skills. Consistently demonstrates professionalism, poise, tact, and diplomacy in interactions with others including in confidential or sensitive situations
Proficient in Microsoft Office Suite and graphic design tools such as Illustrator, Photoshop, In Design and Canva as well as video editing
Proficient in IOS platform
High level of proficiency with social media networks, such as Facebook, X (Twitter), Instagram, LinkedIn, Google Analytics, etc. Knowledge of Hootsuite or other social media management tools a plus
Must possess and maintain a current, valid CA driver's license
Periodic evening and weekend availability required

Nice To Have Skills

Knowledge of social services such as child welfare system, educational system, health care systems, affordable housing, food security, and other issues that affect families
Knowledgeable about Yolo County, its community organizations, government agencies, and businesses a plus

Essential Physical Requirements

Candidates must be able to perform tasks which involve the ability to exert light physical effort in sedentary to light work as well as lift up to 20lbs. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the role

Experience & Educational Background

Bachelor's degree in marketing, communications, public relations or a related field with 3-5 years of experience in event planning, writing and managing digital content including social media, web, and e-news.

Required For Employment

Vaccinations

Candidates will be required to show proof of being fully vaccinated against COVID-19 upon commencing employment. Reasonable accommodations will be considered on a case-by-case basis for exemptions to this requirement in accordance with applicable law. Applicants should be aware that for external-facing roles, particularly those involving close contact with vulnerable individuals, accommodations that involve remaining unvaccinated against COVID-19 may not be deemed reasonable. YCCA will engage in the interactive process on an individualized basis considering each particular role.

OUR COMMITMENT TO DIVERSITY, EQUITY & INCLUSION

At Yolo County Children's Alliance, a diverse, inclusive, and equitable workplace is one where all employees and volunteers, whatever their gender, race, ethnicity, national origin, age, sexual orientation or identity, education or disability, feels valued and respected. We are committed to a nondiscriminatory approach and provide equal opportunity for employment and advancement in all our departments, programs, and worksites. We respect and value diverse life experiences and heritages and ensure that all voices are valued and heard.

We're committed to modeling diversity and inclusion for our industry sector, and to maintaining an inclusive environment with equitable treatment for all.

Yolo County Children's Alliance

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Marketing & Events Manager