Description

The YMCA of the East Bay is seeking a Content Creator Manager.Are you a creative individual with a passion for storytelling and community engagement? Seize the unique opportunity to join the esteemed YMCA of the East Bay’s Marketing and Communications Team and play a pivotal role in enhancing our presence within the East Bay community through compelling content and marketing creation.Under the direction of the Chief Development Officer and in collaboration with Marcom team members, the Content Creator Manager will curate engaging content across the associations’ social media platforms, website, and communication channels, including storytelling and lifting programs. The Content Creator Manager will have a strong commitment to diversity, equity, and inclusion, especially as it relates to program development and outreach to underserved populations.RESPONSIBILITIES

Collaborate on Early Childhood Impact student and teacher recruitment and marketing efforts.Produce original promotional videos, photographs, stories, and other content to share across various digital platforms, including the Y’s website and social media channels.Visit local YMCA branches and centers during programs and special events to capture promotional and storytelling content. Flexibility for occasional weekend and evening hours is required.Craft informative, captivating short-form videos to spotlight our programs and classes.Develop and implement monthly content plans that resonate with our target audiences while aligning with the organization's goals and brand identity.Liaise and collaborate with Early Childhood Impact and Youth Development teams to promote programs through impact stories and program highlights.Develop and implement blogs, Impact E-Newsletter, Camp Loma Mar E-Newsletter, social media posts, and donor spotlights.Serve as a community engagement ambassador, representing the YMCA of the East Bay at community events.Interview Y-members, donors, parents, and other individuals to create engaging stories for content creation.Monitor social media trends, news, and best practices to stay up-to-date with the latest technologies and offer counsel on growing engagement and acquiring new followers and influencers.Assist with marketing campaigns and other marketing-related projects, as needed.Support marketing efforts associated with the Y’s special events, as needed.Demonstrate solid proofreading skills and an understanding of AP style.Perform other duties as deemed appropriate within the scope of this job description.EDUCATION

A bachelor's degree in a related field (e.g., writing, storytelling, marketing, communications) is preferred.QUALIFICATIONS

Minimum of two (2) years of experience creating video content for marketing purposes.Prior experience in photography, videography, storytelling, and/or graphic design is helpful.Familiarity with Adobe Illustrator, InDesign & WordPress a plus.Excellent written & verbal communication skills, with the ability to tailor content for diverse audiences.Advanced writing & editing skills.Demonstrated technical aptitude & the ability to adapt to new tools & technologies quickly.COMPENSATION

Robust YMCA retirement plan (employer contribution of 10% of salary after 2 years of service)6 weeks of vacation/sick (PTO)8 paid holidays and 4 floating holidaysLeadership training and certificationsYMCA Flex Spending Plan for savings in transportation, health care items, and child care403B PlanFree YMCA Membership for you and your familyABOUT THE YMCA OF THE EAST BAY

The YMCA of the East Bay is one of the largest YMCA’s in the nation serving over 90,000 children, teens and adults in Alameda and Contra Costa Counties. To help reduce the incidence of chronic disease and the rising health care costs, the Y has worked actively to provide access to high-quality health and fitness resources through the five YMCA of the East Bay branches: Albany, Berkeley, Oakland, Pleasant Hill, and Richmond Parkway.The work of the YMCA also extends beyond the walls of its fitness centers and reaches deep into East Bay communities, many of which are economically disadvantaged and trauma impacted. At its 25+ Early Learning Centers, the Y’s staff work tirelessly to close the opportunity gap by providing children with the head start they need to succeed in school and in life. Through its youth development/after school programs, the Y provides tutoring, counseling, and crucial support to students on 30 school campuses throughout the East Bay. These dedicated efforts are creating healthier school climates and helping to close the achievement gap by enabling East Bay youth to see and reach their full potential.WebsiteThe Mission of the YMCA of the East Bay: To empower youth, advance health and strengthen communities.

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YMCA of the East Bay

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Content Creator Manager