Director of Marketing and Public Relations

Summary: The Director of Marketing and PR coordinates and directs all marketing

efforts, working with a small team. Benefits-level position (30-40 hours).

Purpose: To advance the VINS mission and strategic goals by increasing awareness,

visitation, attendance, membership, and philanthropic support.

Reports to: Executive Director

Primary Responsibilities:

• Develop marketing strategies to implement in collaboration with the marketing

team and Senior Directors.

• Strategize with the Marketing and Development committee of the Board of

Trustees to create campaigns to promote the Nature Center and its

departments: Education, Research, Rehabilitation, and the Welcome Center.

• Manage a professional consistency of voice/style in the production of video,

social media, brochures, annual reports, advertisements, and other mediums.

• Develop monthly email marketing campaigns, reaching all constituents: donors,

volunteers, members, and the public.

• Partner with the development team to create a semi-annual newsletter in support

of the Spring and Fall Appeal.

• Develop and maintain connections with the media and create press releases.

Qualifications:

• Ability to collaborate effectively and work independently

• Excellent written, verbal, and interpersonal communication skills

• Management experience

• Knowledge of programs such as WordPress, Constant Contact, Microsoft Office

Suite, Adobe Creative Suite, and a Customer Relationship Management Software

Compensation and Work Schedule:

80% to full-time position with benefits. Salary commensurate with experience.

TO APPLY:

To apply for this position, email a cover letter, resume and a list of three employer

references to Alden Smith at asmith@vinsweb.org by August 20.

VINS' mission is to motivate individuals and communities to care for the environment

through education, research, and avian wildlife rehabilitation. Founded in 1972, VINS is a

501(c)3 nonprofit organization wholly supported by membership dues, admission and

program fees, donations, and grants. Visit us at www.vinsweb.org.

Vermont Institute of Natural Science

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