Description

Your Purpose Will Be:The VP of Marketing will develop and execute marketing strategy to improve the Credit Union’s competitive position while managing and inspiring a team, supporting sales, and ensuring objectives are achieved. He or she should be equally proficient with day-to-day marketing activities and long-term strategizing, work effectively in a collaborative environment and demonstrate flexibility with the changes in a competitive financial market. Every employee is responsible for fulfilling our Mission Statement: To improve the financial well-being of our members, while providing world-class service.

What You’ll Do:Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments.Lead the execution of marketing strategy from start to finish, leveraging internal support and driving collaboration.Analyze member insights and data, consumer trends, market analysis, products, and marketing best practices to build successful strategies.Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development.Identify effectiveness and impact of current marketing initiatives with tracking and analysis and optimize accordingly.Oversee and support development of creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets.Oversee product development and ensure products are competitive, cost effective and relevant to the member’s life cycle.Conceptualize and execute multichannel campaigns across the member lifecycle, ensuring the alignment of communications and messaging in all channels.Manage content and updates for external and internal touch points, participate in events, document business processes, and provide sales support.Present strategy, ideas, and final deliverables to Executive Management, and communicate with stakeholders about marketing programs, strategies, and budgets.Effectively manage all areas of responsibility and direct reports.Develop, implement, and manage both long term and annual marketing plans and budgets and branding.Responsible for brand development and enforcement of brand standards.Developing and implementing E-commerce strategies and campaigns to maximize our electronic marketing efforts.Responsible for engaging members and prospective members online through social media and websites.Responsible for leveraging existing and new marketing technologies to improve targeting campaigns and measure effectiveness.Participates in development of the strategic business plan.Product development and campaign/promotion pre and post analysis and marketing ROI.Continually strengthen relationships with universities and colleges.Ensure each branch has a marketing connection to their communities.Coordinate the Annual Meeting and other special events.Responsible for quarterly member newsletter.Maintain communication with Executive Management, prepare and submit reports and results timely and attend scheduled meetings.Build and maintain a professional relationship with current and new vendors.Represent the Credit Union as appropriate and as requested.Understands the Bank Secrecy Act and how it is applied.

Requirements:At least five to eight years of similar or related experience in marketing for a financial institution.Proven branding, advertising, and marketing leadership abilities; preferably in the financial arena.Equivalent of a college degree (BS or BA in a relevant field).Broad artistic and creative talent.

Competencies:Demonstrated ability to plan and organize your own work activities; analyze and disseminate numerical data; manage work time efficiently; follow procedures and policies; perform basic mathematical calculations; identify and solve problems. Must work independently with minimal supervision, be proactive and have the ability to finish projects and tasks within the expected timeframe.Must possess excellent interpersonal and communication skills, courtesy, tact, and diplomacy. Work involves much personal contact with others inside and/or outside the organization for purposes of giving or obtaining information, building relationships, or soliciting cooperation.Must be able to manage the pressures associated with a deadline-oriented atmosphere, managing others, and customer service issues.Must adapt well to organizational change and successfully handle complex issues.Excellent strategic planning capabilities and analytical skills. Strong leadership skills.Able to prioritize numerous tasks with great attention to detail and demonstrate sound and prudent decision-making, ethics, and professionalism.

Work Environment & Physical Requirements:Works in office and field environment locations. This includes but is not limited to: various outdoor and indoor climates, public venues, and driving conditions.While performing the duties of this job, the employee may regularly need to: see, talk, hear, and perform repetitive movements with arms, hands and fingers to handle, feel, grasp and reach. A computer, phone -including a smart phone, and standard office equipment are normal tools for this position. Specific vision abilities that may be required by this job include close vision and distance vision. The employee may at times also need to: climb, balance, stoop, kneel, or crouch. The employee may occasionally lift and/or move up to 50 pounds.Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Get To Know UFirst Credit Union:The UFirst Credit Union, also known as University First Federal Credit Union, is a full-service financial co-operative, serving the needs of over 110,000 member-owners and their communities since 1956. UFirst Credit Union provides the best rates and service on whatever products its members need whether it’s a mortgage, auto, or commercial loans.Our vision is,

“Making the difference to every member, every day!”

This is accomplished through the world-class service we provide to each member and our ongoing community outreach projects. We are excited to expand within the communities in Utah to further let people know why

“it’s better here.”

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UFirst Credit Union

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Vice President of Marketing