Job Overview:

We are seeking a dynamic and experienced Marketing & Business Development Specialist to join our team on a contract basis. This role is pivotal in driving the growth and visibility of our practice through strategic marketing initiatives and business development efforts. The ideal candidate will have a strong background in digital marketing, content creation, and business development, with a proven track record in enhancing brand presence and generating leads.

Key Responsibilities:

Website and Content Development:
Manage and update the company website to ensure it is user-friendly, up-to-date, and reflective of our brand
Develop and execute content strategies that drive traffic and engagement, including blogs, articles, case studies, and landing pages
Collaborate with designers, writers, and other stakeholders to create compelling and informative content that resonates with our target audience
Social Media Marketing:
Develop, implement, and manage social media strategies across multiple platforms (Facebook, Instagram, LinkedIn, etc.)
Create and curate content that engages and grows our social media following
Monitor and analyze social media performance metrics, and adjust strategies to optimize engagement and reach
Newsletter Development:
Design and distribute regular newsletters that provide valuable insights, updates, and promotions to our subscribers
Track and analyze newsletter performance, including open rates, click-through rates, and overall engagement
Business Development:
Identify and pursue new business opportunities that align with our strategic goals
Build and maintain relationships with key industry partners, clients, and stakeholders
Conduct market research to identify trends, opportunities, and competitive insights
Referral Management:
Develop and manage a referral program to encourage and track client and partner referrals
Build and maintain relationships with referral sources to ensure a steady stream of new business

Qualifications:

Bachelor’s degree in Marketing, Business, or a related field
Minimum 3 years of experience in marketing, business development, or a similar role
Proficient in website management tools (e.g., WordPress), social media platforms, and email marketing software
Strong content creation skills, with experience in copywriting, design, and multimedia production
Excellent communication, negotiation, and relationship-building skills
Ability to work independently and manage multiple projects simultaneously

Preferred Skills:

Experience in dermatology or healthcare is preferred,
Familiarity with SEO best practices and tools (e.g., Google Analytics, SEMrush)
Experience with CRM systems and referral management software

Tucson Dermatology

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Contract Marketing & Business Development Specialist