Tinybeans has been named twice Apple’s App of the Day, and has a 5-star App Store Rating. Tinybeans is the go-to resource for all things parenting and the only personalized platform trusted by parents to help them raise amazing kids. Whether parents are looking to capture and privately share their children’s everyday memories, get ideas and thoughtful recommendations, Tinybeans is here to make it happen for 28M people in 200 countries.

Your Part in Our Mission:

The B+B editor will be responsible for scaling and growing ‘new parent’-focused content (pregnancy through kids ages 0-5 years) in a thoughtful, on brand, and metrics-first way. Reporting to the Editorial Director, the B+B editor will work to bring the editorial vision to life across platforms as well as lead a team of freelance writers in the development of story ideas that will engage new and existing readers, grow SEO and newsletter traffic, and aid brand partnerships. The editor will also ensure that all B+B headlines, angles, images, and copy across emails and the site are optimized and on-brand.

What You’ll Be Doing…

Collaborate:

Work with Editorial Director + Sr. Editor, Lifestyle to brainstorm assignments that elevate the brand while delivering on performance goals to maximize reach and impact.

Liaise with the brand partnerships team to provide editorial insight and recommendations.

Live & Breathe Content Strategy:

Develop high-performing B+B calendar, using a combination of editorial know-how, metrics, and forecast trends. You will also recognize which historical stories should be updated for SEO performance, use historical data and SEO keyword research to find new traffic opportunities, and expand upon top performing posts for success in both email and search.

Oversee & Optimize B+B Newsletters:

Experiment with selection and placement of stories to increase reader engagement. You will create thoughtful and engaging email experiences that pique readers’ interest and further drive return sessions, working ahead to ensure content hits in a timely manner.

Oversee & Strategize Content in App:

Test and strategize the types of stories/content uploaded into the app (as well as posting cadence) that will result in increased engagement + ideal user experience.

Assign, Edit & Write

Oversee all B+B content on the site + app, effectively setting and managing deadlines and editing stories (and headlines, subject lines) as they come in.

Jump in to write and update content in-house as needed.

Grow & Manage a dependable stable of talented B+B freelance writers.

Who & What We’re Looking For…

Initiative- An intuitive self-starter who knows exactly what kinds of stories early-stage parents want to read—and how to deliver them (note: it’s not always about the baby; parents are people, too!)
An eagle-eyed editor with a solid network of freelance writers who can tackle both SEO & voice/advice-driven pieces
Team Player- A team player ready to roll up their sleeves and contribute in ways big and small—not only are you a pro at managing an editorial calendar, but you’re happy to jump in and write stories yourself
Strategy-Minded- Someone who’s driven by metrics; you get a rush upon seeing stories take off and are quick to investigate when others don’t
Strong Written Communication Skills- A creative storyteller with a sharp, conversational writing style; yes, you understand SEO, but you have a relatable voice that shines through in copy and aren’t afraid to use it to make parents feel seen, heard, and understood

You Must Have…

5-8 years of editorial experience in digital media/platforms, ideally in the parenting space
Deep knowledge of SEO, including the use of tools like SEM Rush and Yoast for optimization
Experience working with: content management systems (preferably WordPress), Photoshop & Canva, and analytics platforms such as Google Analytics and Parsely
Stellar communication and writing/editing skills
Ability to thrive an entrepreneurial, fast-paced environment

We will…

Enable you to make a difference and work in an inclusive culture
Offer you a remote work schedule but give loads of opportunities to connect with the team virtually, and sometimes, in-person
Expose you to all aspects of a start-up experiencing incredible growth
Offer you yearly stock options, press trip opportunities
Health, dental, vision, FSA, and 401K
Encourage you to recharge your batteries; unlimited vacation time, additional sick & personal time and 10 paid holidays.
We have expanded our benefits to Canada!! *Benefits may vary based on location*

Salary Range for this position…

Annual per year of $80K to $90K
Salary does not include other forms of compensation or benefits offered in connection with position; however, base pay offered may vary depending on job-related knowledge, skills, and experience.
Ranges vary depending on location and local/state/federal compliance requirements in the United States and Canada.

At Tinybeans, we work hard and are committed to building a diverse team, fostering an inclusive culture, and investing in equity across our organization. Together, with our different perspectives, experiences, and backgrounds, our people are successful in jobs and are better able to address the needs of our customers.

Tinybeans

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