The Golden LEAF Foundation seeks a motivated, detail-oriented, quick learner to join the team at Golden LEAF responsible for external-facing activities of the Foundation. The focus of this role is to support social media, website, email newsletter, graphic design, and other related project needs. This role will support Scholarship Program activities approximately 60 percent of the time. This role reports to the Vice President/Chief of Staff and works closely with the Scholarship Program Manager.

Primary Functions

Social Media

Plan, draft, and post engaging and relevant content to Golden LEAF Scholars Instagram and the Golden LEAF ScholarsConnect platform, including use of video and photography
Plan, draft, and send text messages using the Golden LEAF text messaging platform

Website

Regularly update the Golden LEAF Scholarship website
Participate in development of new Golden LEAF and Golden LEAF Scholars websites

Format content for regular email newsletters and other outreach following guidelines
Support development and drafting of content for monthly newsletters for Scholars and Alumni
Collaborates with the Data Manager to ensure mailing lists are up-to-date

Graphic Design

Create graphic elements for use on website, social media, and email newsletters using Canva templates
Develop, design, or update one-pagers/handouts for Scholar outreach and engagement
Format and update PowerPoint/Google Slides presentations

Other

Review, analyze, and track metrics associated with website, social media, and email and develops recommendations
Research, source, and design items to be distributed to Golden LEAF Scholars (t-shirts, hats, cups)

Example day-to-day activities

Plan social media content for an upcoming event at a college or university, including posts to ScholarsConnect and Instagram, in collaboration with the members of the team responsible for planning the scholar outreach events
Design images in Canva to accompany social media posts on Instagram and ScholarsConnect
Format newsletter content provided in a Word document into MailChimp for regular monthly newsletter
Update a survey from the prior year (in SurveyMonkey or Airtable), receive a list of rising seniors from the Data Manager, format and send an email in MailChimp
Update most recent scholar spotlight and upcoming scholar events on Golden LEAF Scholarship website
Review and analyze ScholarsConnect data from recent campaign to share successes, pivots, and recommendations to improve upcoming campaigns

Minimum Qualifications

A minimum of two years experience relevant to the Primary Functions of the Digital Communications Specialist position listed above.
Demonstrated aptitude for learning new tools (see next section for a list of tools used by Golden LEAF)
Demonstrated understanding of the process of following a Brand Guide or similar set of design rules when designing and executing various deliverables to ensure consistency (for example, using consistent fonts, sizes, colors, etc.)
Demonstrated proficiency in use of common software programs, including Microsoft Outlook, Word, PowerPoint, and Excel (or Google Drive equivalents).

Preferred Qualifications

A minimum of two years experience performing nearly all of the Primary Functions of the Digital Communications Specialist position listed above.
Demonstrated proficiency in use of common online tools including Canva (or similar design tool), MailChimp (or similar email service), Co-Schedule or Later (or similar social media scheduling tool).
Experience using project management tools to track and manage tasks. Golden LEAF uses Asana and Airtable.

Preferred Attributes

Effective communication skills, including written communications, and the ability to interact with individuals from diverse backgrounds
Strong analytical, investigative, and organizational capabilities
A strong work ethic, including ability to work independently, plan, set goals and objectives, organize, follow through, and meet deadlines
Capacity to manage multiple responsibilities at once and to prioritize projects to align with organizational needs
Strong attention to detail
Knowledge of the nonprofit, educational, and/or governmental sectors
Understanding and appreciation for economic challenges and opportunities of North Carolina’s rural communities
Attraction to the mission of the Golden LEAF Foundation and a desire to be part of a mission-driven team are highly desired
Exceptional standards of professionalism, integrity and honesty, and commitment to quality in all aspects of work

Location

This position will be based at the Golden LEAF offices at 301 N. Winstead Avenue in Rocky Mount, NC. Golden LEAF staff in part-time roles are required to work from the office on either a Monday or Thursday each week, with the option to work remotely the remainder of the week. This role may be asked to work from Rocky Mount on a more frequent basis as needed for collaboration with the External Affairs team.

This is a part-time position scheduled up to 25 hours per week. This part-time position may establish their own regular work schedule within Golden LEAF’s core business hours of 8:30am and 5pm, subject to approval by their supervisor. This position will be expected to participate in regular All Staff meetings and other External Affairs meetings, which may be scheduled outside of the regular work schedule.

Physical Requirements/Working Conditions

Following are physical and mental requirements of the position as typically performed. Inability to meet one or more of these physical and mental requirements will not automatically disqualify a candidate or employee from the position. Upon request for a reasonable accommodation, the Foundation may be able to adjust or excuse one or more of these requirements, depending on the requirement, the essential functions to which it relates, and the proposed accommodation.

Operates in a professional office environment and performs primarily sedentary work.
Routinely uses standard office equipment such as computers, printers, copiers, and phones.
Sits for prolonged periods at a desk. Frequent standing and walking. Occasional stooping, reaching, bending, climbing, pushing, pulling.
Repetitive use of fingers and hands for typings and other tasks.
Frequent listening, speaking, and use of visual acuity.
Occasional lifting up to 35 lbs.
Ability to use all senses to safely drive a vehicle, and ability to drive a vehicle.

Compensation and Benefits

The Communications Specialist position is a part-time position with compensation and benefits commensurate with responsibilities and experience. This position has an anticipated hiring range of $30 – $45 per hour, depending on qualifications and experience, and is anticipated to work an average of 25 hours per week.

Golden LEAF provides the following benefits to employees:

Golden LEAF paid contributions to a retirement plan at the rate of ten percent (10%) of base salary with no required contribution by the employee.
Enrollment in a long-term disability insurance plan and a life insurance plan.
Paid time off including annual leave, sick leave, and holidays.

Timeline

Interviews will be conducted beginning the week of October 7, 2024.

Applications will be reviewed and interviews will be conducted on a rolling basis and the position filled once the successful candidate is identified.

Golden LEAF will conduct a criminal background check and may conduct additional background checks and drug tests of applicants as a condition of employment.

How to Apply

A resume and cover must be submitted using the form on the Golden LEAF website -- https://goldenleaf.org/digitalcomms/

Applicants may submit a portfolio or provide links to related work, but it is not required. Applicants should address how they meet the minimum (and if applicable, preferred) qualifications in their cover letter.

Applicants may be asked to complete a sample project.

Completion of all fields in the form is required for submission. A confirmation email will be sent to the email address provided following successful submission.

If you have any questions about the position or experience technical difficulties, please contact Kasey Ginsberg at kginsberg@goldenleaf.org.

The Golden LEAF Foundation

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Digital Communications Specialist