Director, Communications & Engagement

ORGANIZATION: The Texas Trees (Texas Trees) serves as a catalyst in creating a new green legacy for North Texas through transformational, research-based plans that educate and mobilize the public to activate the social, economic, environmental, and health benefits that trees and urban forestry provide for a better quality of life.

POSITION OVERVIEW: Reporting to the Chief Strategy and Operations Officer (CSOO), the Director of Communications & Engagement is a senior leader responsible for shaping and directing all of Texas Trees’ external communications across channels and audiences.

PRIMARY JOB DUTIES

• Manage and steward Texas Trees’ brand identity and positioning – internally and externally.

• Develops messaging for use with variety of external audiences including donors, corporate partners, public officials, community partners, and volunteers. o Ensure all communications are aligned across key target audiences and in service of larger organizational goals.

o Through experience, engage diverse audiences with a high degree of cultural competency.

• Lead Texas Trees’ external communications, including website/newsletter/social, media relations, and community engagement. Writes and edits all written and electronic promotional materials of significance (graphic design is separate; however, skills in Adobe Photoshop a plus), including:

o News releases and FAQ/fact sheets

o General promotional collateral materials

o Special event collateral

o Content/updates for website

o Social media strategy and creation over all social media channels

o Newsletters, email blasts, and other direct communications

o Annual report content/production

• Act as in-house media contact for press inquiries and facilitate and/or conduct annual training for staff members on how to effectively engage the press.

• Develop and implement a Strategic Marketing/Communications Plan and Annual Marketing/Communications Plans, working closely with the CEO and CSOO and external consultant(s).

• Lead the Communication and Engagement team of 3-4, including staff development, budgeting, and contracts.

o Oversee Asst. Mgr., Community Engagement manager, codeveloping community engagement strategy and ensuring execution of the Strategy.

o Oversee Development Manager & Coordinator, providing day-to-day oversight of fundraising activities shaped primarily by the CEO and Development team.

o Recruit, train, and oversee a Marketing Coordinator to implement the Annual Communications Plan.

o Provide mentoring and coaching to support performance and professional development on team.

o Manage, track and report on department budget and performance measures.

ESSENTIAL QUALIFICATIONS

• Education: Bachelor’s degree or equivalent experience

• Minimum 7-9 years direct experience in non-profit communications and marketing; development/fundraising communications and public policy experience a plus

• Direct experience in messaging, content creation, communications strategies and overseeing design (Adobe Photoshop experience not required, but a plus)

• Attention to detail and exceptional writing/proofreading skills

• Experience using an integrated, multi-channel approach including social media, SEO, events, direct mail, PR, and marketing. Demonstrated mastery of social platforms, including Facebook, Instagram, YouTube, and LinkedIn.

• Computer: Proficiency with Microsoft Office suite (Word, Excel, Outlook, PowerPoint, etc.). Ability to become proficient in Asana (project management software). Demonstrated proficiency or ability to obtain proficiency within a year with platforms such as Google Analytics, Google AdWords, and other digital analytics software

• Budgeting: Experience formulating budgets and monitoring spending levels on a monthly basis.

• Project Management: Demonstrated exemplary program and project management skills.

ESSENTIAL QUALITIES

You will succeed at this role if:

• You are passionate about the mission of Texas Trees Foundation and the causes of nature, community, and health.

• You are a persuasive and self-aware communicator

• You have a thorough understanding of communications and marketing best practices

• You bring a collaborative approach to internal team management, cross-program collaboration, and external partnerships.

• You are welcoming, engaging, and respectful in external and community relations.

• You are committed to service and to achieving Texas Trees’ program goals.

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Work Hours/Compensation: This is a full-time position, which provides competitive pay commensurate with experience; 75% health insurance coverage; vacation; and a supportive and engaging work environment with opportunities for professional development. Flexible schedule.

Submittal: Please send cover letter and resume to: elissa@texastrees.org. Resumes will be accepted until position is filled.

Texas Trees Foundation

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Director, Community & Engagement