Job Summary

The Digital Media Specialist is responsible for supporting the TVFCU brand by; creating, posting and monitoring social media content; creating and managing strategic promotions, creating and managing marketing collateral, print advertising and Inlighten in-branch video system; managing the credit union store. Serves as the primary marketing contact for e-services; assists with the website, digital advertising, email, texting, branch signage, photography, TV/radio advertising and other Creative Services projects as needed. Also assists with community involvement and other Marketing projects as needed.

ESSENTIAL DUTIES AND RESPONSIBILITIES:
Create social media content, schedule and post including self-created content and content created by others. Around the clock monitoring of social media, including nights and weekends, along with forwarding specific account questions to the appropriate resource for member support and answers.
Responsible for video production and editing, along with still photography.
Responsible to write, develop and design quarterly CURRENTS newsletter and monthly statement graphic creation. Responsible for scheduling and approval workflows.
Responsible for Inlighten in-branch video creation and scheduling. Coordinates with branch operations for handouts and flyers. Responsible for strategic promotions of products and services, including Food City, Roper, VW and other branch- specific or need-specific campaigns
Assists with e-services needs including YOUR$ Digital Banking and website leads.
Assist with website, digital advertising, CS3, Hubspot, email, texting, and core system campaigns as needed. Also assist with branch signage needs, and TV/radio advertising.
Assist with special projects, community involvement, and other marketing efforts as needed.
Maintain knowledge of branch operations by attaining passing scores for all required online university courses.
Proactively demonstrate the TVFCU core values of integrity, honesty, flexibility, teamwork, leadership, accountability and strong relationships in every interaction with members.
Perform other duties as assigned.

Educational And Work Experience Requirements

Bachelor’s degree, preferably in Media, Marketing, Journalism, Communications or similar, or equivalent work experience.
3-5 years’ experience in Marketing or a closely related field preferred.
Intermediate Experience with Adobe Creative Suite required.
Must be able to lift 40 lbs.
Must be able to work nights and weekends as needed.

If you are considered for an offer of employment at TVFCU, you must successfully complete a pre-employment screen that includes:

Verification of education, employment and other pertinent data included on your employment application, and eligibility to work in United States.
Criminal background check and drug screening.
Pre-employment credit check required

Pre-employment screening helps TVFCU provide a safe environment for our members and employees, minimize risk, and ensure federal compliance.

Tennessee Valley Federal Credit Union (TVFCU)

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Digital Media Specialist