Assistant Marketing Manager

LOCATION: North America based / 28994 Gromer Ave. Wasco, CA

Sun World International is a California-based agriculture and technology firm engaged in fruit variety development, technology, intellectual property, and licensing. Technology and IP pursuits include one of the world’s leading table grape and specialty fruit breeding/genetics programs, a broad-based portfolio of plant patents and trademarks and investments in agriculture technology start-ups benefiting its global licensees. Licensing consists of sharing new proprietary stone fruit and table grape varieties, and the IP they comprise, with like-minded fruit growers and marketers in more than 17 countries around the world. The Company prizes creativity, innovation, and an entrepreneurial spirit. Its people strive for excellence by demonstrating leadership, passion, kindness, authenticity, courage, initiative, and curiosity.

ABOUT THE OPPORTUNITY

Sun World is seeking an Assistant Marketing Manager to join the team. We’re searching for a highly qualified Assistant Marketing Manager who can contribute to existing programs while assisting with the development of new initiatives aligned with company and client goals. The ideal candidate will have experience in a wide range of marketing functions, including communications, advertising, branding, digital, and social media. The marketing coordinator must be an organized multitasker, able to handle many diverse projects simultaneously and meet tight deadlines. Qualified candidates must be creative, adaptive, and enjoy working within an entrepreneurial environment.

RESPONSIBILITIES

Execute show & event processes

· Plans meetings and trade shows by identifying, assembling, and coordinating requirements, establishing contacts, developing schedules and assignments, and coordinating mailing lists

· Independently coordinate marketing show and events, including overseeing logistics, managing registrations, coordinating with vendors, creating itineraries, and ordering marketing collateral

· Plan meetings, events, conferences, and trade shows by identifying requirements, establishing contacts, developing schedules and assignments, and coordinating mailing lists

Merchandise management

· Tracks sales data, maintains promotional materials inventory, plans meetings and trade shows, maintains databases, and prepares report

· Keeps promotional materials ready by coordinating requirements with graphics department, inventorying stock, placing orders, and verifying receipt

Website updates & analytics

· Solid knowledge of website and marketing analytics tools

· Support the marketing department's initiatives with the planning, executing, and tracking of marketing programs such as email, event, social media, or content marketing

Department budget tracking

· Monitors budgets by comparing and analyzing actual results with plans and forecasts.

Draft press releases and newsletter posts

· Assist with developing and managing content and social media marketing programs, including blogs and public relations efforts

Ensure consistency of brand assets & asset development

· Firm grasp on various marketing platforms, channels, and best practices, including social, digital, and email marketing

· Maintain inventory of sales support materials, ensuring all are current and accurate, and coordinate the creation of new materials when necessary

· Presentation development

· Packaging approval process

· Work with Legal team to ensure Trademarks are kept up to date

Market research

· Research competitive products by identifying and evaluating product characteristics, market share, pricing, and advertising; maintaining research databases

· Conduct market research and identify trends

· Compile market research, forecasts, competitor analyses, campaign results, and consumer trends

Process development & improvement

· Project management

· Must have strong organizational and project management skills, as well as attention to detail

· Ensure that all marketing efforts serve immediate and long-term business goals by identifying and executing improvements for processes, content, and lead generation

Marketing campaign support

· Implements marketing and advertising campaigns by assembling and analyzing sales forecasts; preparing marketing and advertising strategies, plans, and objectives; planning and organizing promotional presentations; and updating calendars

· Prepares marketing reports by collecting, analyzing, and summarizing data

· Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate

· Evaluate and monitor campaign performance on an ongoing basis by analyzing key metrics and creating comprehensive reports

· Prepare marketing activity reports and metrics for program success

Vendor Management

· Manage relationships with external vendors to ensure high-quality and timely execution of marketing programs, and to ensure competitiveness

Miscellaneous

· Assist in developing and implementing the company’s brand strategy

· Must be a self-starter and able to independently move projects forward, prioritize tasks, and meet deadlines

· Support the development and maintenance of internal tools, including credentials database, trackers, global contact directory, and intranets

· Build knowledge and education regularly through workshops, research, and seminars, and share best practices and local marketing tactics with team members

KEY LEADERSHIP ATTRIBUTES DESIRED

· Embodies core values of humility, respect, integrity, and innovation

· Has a growth mindset

· Executional disciplines highly effective in follow-through

· Strong communication skills; written, verbal and non-verbal

PROFESSIONAL SKILLS & QUALIFICATIONS

· Bachelor's degree required

· 5-7+ years of related marketing experience

· Advanced Proficiency in Microsoft Office (Outlook, Word, Excel, and PowerPoint)

· Proficiency in design platforms (Adobe, Canva, xxxxxx)

· Ability to communicate effectively and professionally

· Flexible hours as dictated by the needs of business for projects, shows, events, and meetings

Sun World International

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Assistant Marketing Manager