General Statement of Job

Spiva Center for the Arts seeks a Director of External Affairs to partner with the Executive Director (ED) in stewarding all aspects of the organization’s fundraising, cultivation, membership, communications, and marketing efforts. A successful candidate will bring excellent interpersonal and written communication skills and a keen ability to prioritize within a creative work environment. They will serve as a key member of Spiva’s team and as an important liaison to the community.

Specific Duties and Responsibilities

MEMBERSHIP

· Oversee the Membership Program and work with ED and Membership committee to conduct an audit of current Membership offerings.

· Create updated offerings for Members that reflect current trends and best practices.

· Update collateral to reflect new offerings.

· Oversee administrative staff and volunteers to organize and maintain the donor & member database and conduct a database assessment.

· Oversee planning and execution of all Member events and benefit fulfillment.

· Create and execute membership perks, welcome packets, renewal packets and more.

PR/MARKETING

· Work with Marketing Committee to create an overarching plan for electronic and print-based marketing, including a plan for newsletters, e-newsletters, social media, calendar listings, and print-based advertising.

· Works with Joplin Convention and Visitor’s Bureau and hospitality partners to promote Spiva as a cultural destination; also writes CVB grant.

· Monitor, respond to and distribute incoming communications with spiva@spivaarts.org email.

· Assists with developing cross-promotional partnerships and collaborations with key arts and business organizations.

· Works with outside vendors including creative agencies, advertising representatives, PR consultants, etc.

· Secures local, regional, and national media coverage of the Spiva’s exhibitions, collections, public programs, fundraising activities, and other initiatives.

· Serves as a Spiva spokesperson, in addition to the ED and other staff, for TV appearances, radio interviews, etc.

· Assists with brand enforcement, ensuring consistency of design and messaging for all marketing campaigns and communications.

· Manage and update content on website, Facebook, and social media in collaboration with other staff.

· Produce and edit bi-monthly newsletter and class flyers.

· Establish and execute ongoing communication strategies for Spiva audiences.

· Establish trade for services with area media.

· Support and attend public programs and events, including on nights and weekends.

· Perform other administrative responsibilities as needed.

FUNDRAISING/DEVELOPMENT

Maintain database to track contributions and manage acknowledgements for fundraising efforts, such as Annual Fund and endowment fund campaigns.
Direct annual corporate and individual membership campaigns, including Art on Tap events, year-end gift solicitations and development of “3-touch” approach to increase renewals and retention.
Help plan, coordinate, and implement established and new, approved fund-raising efforts.

· Work with ED to secure partnerships in the community.

Work with ED to find sponsors and grants for upcoming exhibits, programming, classes, and camps.
Manage Small Works fundraiser through online auction software.
Work directly with local businesses to obtain sponsorships and create external fundraising opportunities.
Develop and promote 3^rd party fundraising utilizing Giveffect software.

EVENTS

· Work with Spiva team to create a calendar for cultivation events and rental opportunities.

· Plan and execute Art on Tap, Spiva in Bloom and other special events as assigned.

· Work with colleagues to plan a robust slate of other cultivation events, including family fundraisers, summer socials, luncheons, and others as appropriate.

BOARD SUPPORT

Assist in development of company policy and procedures manuals.

Committee and Community Responsibilities

· Attend monthly Marketing and Membership Committee meetings.

· Represent Spiva at area networking events.

· Represents Spiva at internal, campus-wide, and community functions.

· Establish trade for services with area media.

Other duties may be assigned as needed.

Education, Experience, and Qualifications

· Bachelor’s or master’s degree in communications, marketing, business, public administration, non-profit management, or related field.

· Passion for and commitment to Spiva’s mission and goals.

· Experience working with complex set of stakeholders.

· Ability to act as a public spokesperson for and interpret the mission and programs of Spiva to the community at large.

· Exceptional time management and organizational skills and excel in verbal and written communication.

· Ability to work with the Board, donors, volunteers, the public, and co-workers professionally, empathetically, and collaboratively.

· Service in or leadership of volunteer-driven bodies.

· Ability to work in or in partnership with for-profit and/or public sector organizations.

· Ability to manage time and handle multiple tasks and projects simultaneously and independently.

· Ability to assess priorities and work well under pressure; excellent project management, problem solving, and analytical skills.

· Ability to work with close attention to detail and to maintain confidentiality of sensitive information.

· Ability to learn software programs

· Basic training in accounting skills

· Basic knowledge of computers

· Ability to work in a fast-paced, high-pressure environment.

· Graphic design opportunities available.

· Canva or Adobe Creative Suite experience is a plus.

If you're ready to join a passionate team dedicated to enriching lives through art, we encourage you to apply and become an integral part of our mission-driven organization.

This position is a fulltime (40+ hours per week), non-exempt position. The average work week is Monday-Friday. Evenings and weekends are required. Some flexibility is negotiable.

Spiva Center for the Arts

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Director of External Affairs