Position Title: Communications Coordinator

Supervisor: Communications Director

Employee Status: Year-round; Part Time (20 hours/week)

Location: in-person, Shelburne, VT

Start Date: Start by January 2025 (application deadline: 10/20/24)

Pay range: $22 - $24/hour

Who We Are

Shelburne Farms is an education nonprofit on a mission to inspire and cultivate learning for a sustainable future. We believe that transformative learning experiences sow the seeds for creating a better world. Our home campus is a 1,400-acre working farm located on the homelands of the Abenaki.

What We Do

Engage youth and people of all ages in learning experiences that inspire them to build just, diverse, resilient, caring communities.
Steward our working lands and heritage buildings as we embody values of place and community through caring for and sharing our natural, agricultural, cultural, and human resources.
Collaborate with educators and other local, national, and international partners to advance education for sustainability worldwide

Commitment to Justice, Equity, Diversity & Inclusion

Shelburne Farms recognizes that justice, equity, and access are central to sustainability. We are committed to translating these values into action across the organization by improving equitable outcomes in our culture, programs, and services. Shelburne Farms is working to create experiences of belonging for all, including BIPOC, LGBTQ+ communities, people with disabilities, and people of all economic realities. We are passionate about building and sustaining a diverse and welcoming working and learning environment for all program participants, guests, and staff.

Who We’re Looking for

Working closely with the Communications team in this support role, the Communications Coordinator will successfully implement Shelburne Farms’ content strategy over its social media channels (Instagram, Facebook), website channels (home and 3rd party sites), and support the print needs of the organization across multiple departments, all to build the Shelburne Farms brand, elevate its nonprofit mission, cross-promote engagement, and enroll our many programs.

What You’ll Do

Manage social media channels (50% of your time)

Schedule and execute content on Shelburne Farms social media channels based on biweekly newsletters, events calendar, and special promotions as assigned, using existing (or drafting brand-aligned) templates, graphics, images and text (4-5 posts per week).
Monitor and respond to public and private questions/comments/misinformation across our channels in consultation with the Communications team as needed.
Respond to brand mentions, amplify or share content from brand ambassadors, partners, and customers.
Listen, document, and report weekly on post performance, pain points, insights, and sentiment gleaned from social media with the Communications team.
Contribute content/photos to weekly internal & community e-newsletter as needed.

Web content updates (25% of your time)

Support web content updates on shelburnefarms.org, including updates to online calendar events.
Maintain & monitor Shelburne Farms up-to-date presence across 3rd party sites (e.g., Google, Trip Advisor, HelloBurlington, Kids VT, SevenDays).
Monitor and respond to public questions/comments/misinformation across 3rd party sites in consultation with the Communications team as needed.

Print publications management (25% of your time)

Update design, order, and maintain routine publications across Shelburne Farms departments (letterhead, product labels, inn materials).
Manage inventory and onsite distribution of print publications and resources.
Update and manage tabling, point-of-sale, and marketing materials.

Core Qualifications

Professional experience in managing social media on behalf of a company or organization. Expert knowledge of social media platforms, mainly Facebook and Instagram.
Facility with or willingness to learn web content management system, e-marketing software, and project management software.
Working knowledge of Adobe Creative Suite.
Excellent written communication skills with care for the details.
Willingness to learn and abide by brand guidelines and best practices.
Proficiency in Google WorkSpace.

Additional Valued Qualifications

Photography and/or video skills.
Familiarity with utilizing social media analytics to measure effectiveness.
Experience with Sprout Social (or similar social media dashboard) is helpful but not required.

Work Environment & Physical Demands

Move up to 25 lbs. (think of schlepping boxes of publications around)
Traverse uneven terrain if on photography assignment

Benefits

Benefits for part-time, year-round employees include:

401(k) with a potential annual match, sick pay, and a farmshare.
More details about our full benefits package are available here for review.

To Apply

We'd love to hear from you if you’re passionate about connecting folks to our mission and work through various communication channels.

Submit your application to jobs@shelburnefarms.org with “Communications Coordinator” in the subject line.

All submissions will be acknowledged and are confidential.

In your application, please include responses to the following questions. These are not meant to be a writing exercise but to introduce yourself meaningfully.
Include links to social accounts and websites you’ve managed for organizations or businesses, and include any design samples.
Tell us how you see your work in this position contributing to Shelburne Farms' mission and its commitment to Equity & Inclusion?

At Shelburne Farms, we value equitable access to employment opportunities and career growth as central to our vision for a sustainable future. We are an Equal Employment Opportunity Employer and strongly stand against discrimination and harassment of any kind. We are committed to shifting our resources towards amplifying and uplifting historically marginalized communities to provide a fair and just opportunity for employment. Candidates with diverse backgrounds and lived experiences are strongly encouraged to apply.

Shelburne Farms

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