Who You Are

You're looking to apply your marketing talents where you can have an impact -- on clients who appreciate, respect, and need your expertise. No giant bureaucratic corporations; but no local shops either. You want to work with interesting, nimble, ambitious, mission-driven companies.

You're drawn to both the analytical and psychological aspects of digital advertising. You enjoy exploring the data to learn why and how people interact with a brand.

You're a productivity nut. You believe in the power of smartly using technology to fuel efficiencies and save time from mundane, routine tasks. You want to build something. Go beyond the day-to-day tasks and work towards something bigger.

You want to be a part of a community of collaboration. You want to go to lunch with your colleagues. You thrive in this wonderful remote work world, but you also seek human interaction in your professional endeavor -- because you're a human. And those Zoom happy hours don't always cut it.

You're seeking an environment where you can spitball ideas, test things, see what works, hone, and get better. You love being nimble and flexible, ready to shift to changes in the market.

1-3 years of data-driven digital advertising experience is preferred. You've managed Google Ads campaigns -- some combination of Search, Shopping, Display, YouTube, etc. -- and perhaps Meta Ads as well. You know how to develop strategies based on client needs. And you're effective at distilling and conveying important information to clients, whether through proactive emails or through leading client meetings. Bonus points if you have agency experience!

Who We Are

Tiny House is a team of digital marketing curators. We serve our clients by helping them understand what's important to them in the crowded, complicated world of digital marketing.

What pieces of data do they need to pay attention to? What platforms, channels, and audiences are out there that would be relevant to them?

A tiny house is small, yes, but it's purposefully so. There's intentionality -- people who live in tiny houses prioritize other things in their lives over space, social customs, or the expectations of others.

In order to live this way, they have to be creative, resourceful, and efficient. And there's fun in that process and experience! (How do you fit a cutting board into your kitchen? Where do dirty clothes go? How do you creatively store extra seating or bedding?)

What do you choose to minimize or get rid of in favor of your larger goals?

We distill the confusing and overwhelming down to the essential.

Through our Audience-Centric Approach, we use data to:

Deeply understand our client’s audiences.
Know where and how to find these audiences.
Understand what messaging and ad creative resonates with these audiences across the customer journey.

Yes, we manage the crap out of some digital advertising campaigns and drive killer results. But to us, our product is our "Tiny House Digest", a regularly sent client-specific newsletter that tells the client what work is being done to push their business forward, why, how well it's working, and what's next.

It's effective, fun, and genuine. Send us a note if this way of marketing sparks your interest.

The 11 Personality Traits of a Tiny House Digital Marketing Manager

Life-Long Learner: Demonstrates passion, not necessarily for marketing, but for learning and growing, intellectually and professionally.
Deep Worker: Strongly believes in the Cal Newport capital-D Deep Work that's necessary to thrive in a world that is intrinsically distracting.
Capable Listener: Can understand client needs and develop strategies to address them.
Digital Marketing Technician: Possesses the hands-on skills needed to drive direct response results for Google Ads and/or Facebook Ads. Bonus points for experience on other advertising channels, like LinkedIn, Twitter, and Pinterest. (1-3 years of digital marketing agency experience is required.)
Practical Data Scientist: Extracts important insights from data and translates them into actionable next steps.
Story Teller: Writes clearly and effectively. Communicates what's important. Crafts the story.
Frontier Explorer: Wants to learn about new marketing channels and techniques and understand how they fit into a client's goals.
Productivity Aficionado: Prioritizes and effectively manages many different tasks and clients. Relies on systems for help.
Facilitator: Proactively collaborates on new ways to be more efficient, effective, and helpful.
Sage Historian: Believes in the power of documenting and sharing processes so we can all build upon a collective knowledge base.
Architect: Exudes a desire to build, create, and contribute to something new and flexible -- something bigger than themselves.

A digital advertising manager is a hands-on, hands-dirty, in-the-accounts role. They are charged with developing the strategies that help Tiny House clients achieve their goals, as well as executing on and communicating those prescribed strategies. The role reports to a digital advertising Team Leader and the Director of Digital Advertising. Along with the ability to accelerate your career, you’ll also have a strong and direct influence at a young and growing company.

Reasons it Pays to Work at Tiny House

Comprehensive health benefits with employer contribution. This includes medical, dental, and vision insurance, along with life and short-term disability insurance.
Flexible, hybrid work schedule. We value our in-person community and have the entire team in the office three days a week. The other days are available for work from home or in the office.
Generous PTO and holiday policy. Allowing everyone to enjoy their non-work life both guilt-free and with ease (plus you get the day off for your birthday!)
Regular team events. We enjoy our time together in the office as well as during our happy hours and occasional company outings.
Buzzing, start-up work environment. We sit in the middle of the Richmond start-up community, where you’ll have access to five floors of unique coworking space, including the rooftop terrace.
Ongoing professional development and networking opportunities. You also have access to the mentors and programming provided through our membership in Startup Virginia.
Additional fringe benefits. Including parking reimbursement for the Main Street Station lot located one block from the office; a tasty, team-curated selection of snacks; and upcoming 401(k) benefits in the near future.
Give back to the community. A portion of our profits go to HomeAgain -- an organization that helps local families and individuals experiencing homelessness secure and maintain a home -- because our community matters.

Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every. single. qualification. At Tiny House, we are dedicated to building a diverse, inclusive and just workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with 100% of the qualifications listed, we encourage you to still apply. Our hiring philosophy looks to weed people INTO our process, not weed them out! Who knows, you may be just the right candidate for a future role at Tiny House. Just go for it... submit your resume!

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Tiny House Marketing - Digital Advertising Manager