JO 13101 | Content Coordinator

Status: Full-time / 40 hours per week

Schedule: 7:00 AM – 4:00 PM Manila Time

Why choose Remote Staff?

100% Work from Home. No office-based setups. Manage your time efficiently and enjoy work-life balance.
15 years in the remote work industry. We’ve helped more than 8K Filipinos establish virtual careers with international clients since 2007.
Competitive and negotiable compensation (depending on skill level & experience)
Terms and conditions apply

About The Job

The Company is seeking a creative and detail-oriented Content Coordinator to join our marketing team and help bring to life our research, editorial and video content for our community of Australian enterprise executives.

Working with the in-house Content Marketing Strategist, you will be responsible for a variety of tasks related to content creation, coordination, production and distribution.

Your role will involve leveraging written, video and graphical assets to produce attention-grabbing content for our blog, social media channels, email newsletters and more.

You’ll support the end-to-end production process by conducting research on key market influencers to target for outreach and content collaboration, reviewing video content and briefing in edits with our post-production team, proofing assets to ensure they are of high quality and publishing to our social media channels.

As a savvy marketer who understands how great content cuts-through and captures attention, you’ll look to leverage our research content to produce infographics, carousels, micro videos, quotes, and more to gain extended mileage out of our production efforts.

You'll assist with demonstrating how our content marketing activities are contributing to the business by documenting our content strategy for internal alignment and assisting with routine reporting.

Responsibilities

Social Media Content Production & Management:

Day-to-day management of our social media profiles (LinkedIn, YouTube)
Oversee the week-to-week production of content in line with our social media content calendar, proactively mapping out content in advance
Brainstorm new creative assets to leverage for social media profile growth and wider distribution
Create social media micro-video versions of keynote presentations and interviews, working with video production specialists to repurpose content for different platforms and audiences.
Work with our graphic design team to produce “thumb-stopping” assets that bring our research to life in compelling ways
Use best practices to optimise assets for wider distribution (ie – posting at optimal parts of the day, engaging via comments, using hashtags to join in conversations)

Blog Editorial Production

Assist in the creation of marketing versions of analyst reports, adapting content totarget specific audiences and promote key findings via editorial content.
Perform quality assurance and testing of blog content, verifying links, formatting, search optimisation, and overall user experience.
Create highlight versions of the company's keynotes summarising key points for subsequent content distribution and working with our video production specialists to publish shortened videos on company’s blog.
Collaborate with our internal design team to create compelling visual graphics and data visualisations that bring our research data and market trends to life.
Create opt-in “content upgrade” assets that help capture leads from direct blog articles
Update and maintain blog articles with embedded CTAs and hyperlinks to encourage navigation through our website, to our newsletter, or LinkedIn

Newsletter Editorial Support

Assist with writing copy for newsletters to attract and inform our audience.
Collaborate with our Graphic Design Team to create visually appealing graphics for newsletters.
Collaborate with the video production to create striking GIFs of interviewees or speakers from keynotes, interviews, or webinars.
Liaise with Content Strategist to include any strategic promotions for events, webinars, and exclusive offers.
Schedule and automate newsletters using our in-house marketing CRM (Hubspot)
Run A/B testing to compare variations of newsletters and experiment with
attention-grabbing techniques.

Research & Outreach

Conduct research for interviews, providing data on key opinion leaders in the Australian business landscape and information for content creation.
Leverage search analysis tools such as SEMrush and social conversation tracking to identify key topic areas of interest for content creation
Leverage our CRM and Google Analytics data to deeply understand our user audience behaviour, analysing their preferences and most clicked content.
Stay abreast of industry trends with newsletters, blogs, publications, and events to ensure our topical relevance

Reporting & Content Planning

Assist with the documentation of ongoing content marketing plan
Assist with internal presentations to align internal stakeholders on content
marketing activities and priorities
Provide routine (monthly and quarterly) reports that enable us to track and
demonstrate the impact of our content marketing activities
Track page views, open rates, click-through rates, and conversations on HubSpot
Track monthly followers, engagement rates, and high-performing content on LinkedIn and YouTube

Requirements

Tertiary degree or formal training in Marketing or Communications
Proven experience in content coordination, social content production or a similar role.
Excellent writing, editing, and proofreading skills with a keen eye for detail.
Experience with content marketing, creative storytelling, and promoting content to increase engagement and reach.
Hands-on experience with B2B focused social media platforms (eg – LinkedIn), including features for content creation, scheduling, and analytics.
Proficiency in video workflow management software such as Frame.io and
transcription/captioning tools such as Rev.
Strong research skills to gather relevant information for content creation.
Ability to manage multiple projects simultaneously and meet deadlines.
Knowledge of fundamental SEO best practices and content optimisation techniques.
Familiarity with YouTube content management and optimisation.
Strong organisational and communication skills.
Creative mindset and ability to think outside the box.

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