The Social Media Manager helps establish, promote, and grow the organization’s brand identity via

multiple media channels, including: online, social, and print. The Social Media Manager works with key stakeholders, including the Sales and Marketing team, operations leaders, and third‐party partners, to plan and produce content that engages our various audiences.

Responsibilities:

Producing original visual content via photography, videography.
Writing, editing and proofreading content (social media, newsletter, articles, etc.)
Responding to customer reviews via online channels.
Formulating a cross‐platform content strategy.
Brainstorm with team members to develop new ideas.
Build a following on social media.
Provide editorial, creative and technical support to team members.
Track web analytics to ascertain content engagement levels.
Manage content across all social media platforms.

Required Skills/Abilities:

Adept at keyword placement and SEO best practices.
Excellent written and verbal communication skills.
Proficiency with popular content management systems.
Experience with social media management.
Creativity and the ability to develop original content.
Ability to develop content that provokes engagement.
Strong leadership qualities.

Education and Experience:

Bachelor's degree in communications or related field, preferred.
1‐2 years agency experience or in a similar role.

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Purdy Group USA

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Social Media Manager