Job Purpose

The Director of Marketing is responsible for creating high-quality branding, content, and projects that further the organization's mission. This position leads the development of the brand identity through marketing initiatives and strategic communications. The director will be responsible for leveraging existing business development and marketing channels to promote the organization, while also developing and implementing new strategies to identify new opportunities. The director will work with the leadership team and is expected to deliver high-quality work with close attention to detail in keeping with the organization's values.

Essential Job Functions Include, But Are Not Limited To

Brand Management
Develop brand strateg ies
Conceptualize, build , and execute effective marketing plans and brand reinforcement of the organization
Representing the brand internally and externally, continuously showing and educating stakeholders on the community importance of the organization
Optimize our brand and community image through marketing, events, community outreach , and communications
Manage the organization's brand following strategy guidelines, creating clear brand messages that are promulgated across all business initiatives
Marketing and Communications
D evelo p and execute an annual marketing and communications plan which include s a budget, demonstrating value and return on investment
Identify , recruit , and c oordinate with vendors and event sponsors as needed
Develop and execute creative marketing programs, campaigns , and promotions across various digital med i a and community channels ensuring they are customer- focused
Collaborate with team members to produce effective communications and marketing products and promotional items
C raft high-quality communications ensuring appropriate content , tone, brevity and

consistency

Leverage and track media campaigns
Build and analyze key metrics and traffic patterns to measure attribution and performance of marketing campaigns
Create and distribute high-quality documents and presentations, including consistent newsletter, advertisements, annual reports, and event materials
Manage media relations
Community Outreach and Events Management
Develop, enhance , and maintain strategic community partnerships
Coordinate with sponsors and vendors
Identify targeting strategies
Plan, c oordinate , and p roduce special events chosen by management
Work with external partners around fundraising opportunities
Manage and update the organization's digital media such as website and social channels
Plan , coordinate, organize , promote , and facilitate events in the community that exemplify and communicate brand values in collaboration with staff
Manage event planning to improve participant experience and ensure communication of key messages and appropriate brand values
Plan and coordinate participation in community events such as health fairs

Required Education

Bachelor’s degree in marketing or business development required.

Skill, Licensure And Knowledge Requirements

10 years' experience in the Marketing/Communications industry. Proficiency in Adobe Suite, Canva, Squarespace. Proficiency in Microsoft Office. Firm grasp of available tools and platforms in the social media space. 5 years of special event experience and securing event sponsorships. An effective communicator, both written and oral. Ability to communicate professionally with press and community contacts. Self-motivated, good organization skills, detail-oriented, ability to prioritize, multi-task, and meet deadlines. Have a valid driver’s license and auto insurance.

Physical Demands

The physical demands described here are representative of those that must be met by the employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform essential functions.

While performing the duties of this job, the employee is regularly required to, stand, sit; talk, hear, and use hands and fingers to operate a computer and telephone keyboard reach
Specific vision abilities required by this job include close vision requirements due to computer work
Light to moderate lifting is required
Ability to uphold the stress of traveling

Work Environment

The work environment characteristics described here are representative of those the employee encounters while performing the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform essential functions.

Moderate noise (i.e. business office with computers, phone, and printers, light traffic).
Ability to work in a confined area
Ability to sit at a computer terminal for an extended time

Travel Or Special Requirements

Driving during the workday and local or out-of-state travel may be required to perform job duties.

I read and understand the requirements to fulfill the responsibilities associated with this job description.

I agree to abide by all the duties and responsibilities for the job including any reasonable request from my supervisor. I also understand that I will be evaluated based on these job-specific performance standards.

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Director of Marketing