Essential Job Functions:

Marketing 50%

• Prepare annual marketing-communications plan and budget in tandem with CEO.

• Create and execute multiple seasonal marketing campaigns with the overall goal of driving more people Downtown and enhancing retail, restaurant, and small-business success.

• Create and manage Downtown Myrtle Beach brand and brand standards for a consistent and engaging look and message for Downtown Myrtle Beach in its entirety.

• Issue RFPs (or similar requests) and oversee contractual creative services, including, but not limited to: photographer, videographer, web design and maintenance, digital tools, SEO, and some graphic design. • Maintain monthly or quarterly dashboards that identify critical issues and opportunities.

• Produce content and design for e-newsletter and special e-blast notifications, with attention to SEO and mobile functionality and features.

• Oversee website design, updates, and maintenance.

Public Relations 40%

• Help to ensure brand consistency across marking materials

• Assist communities, small businesses, local and state government, etc. understand what MBDA offers

• Planning and directing PR programs

• Create and tell effective brand stories

• Create and execute press releases

• Respond to information requests from communities and members of the media

• Writing or editing speeches

• Secure and oversee media sponsorships and media buys (print, digital, broadcast)

• Create content for all professional print and digital collateral, to include but not limited to multipage reports, informational brochures, seasonal campaign/promotional collateral, digital ad layout, and other products.

• Prepare and disseminate news releases, serve as primary contact on news releases, pitch stories to media highlighting positive Downtown trends and players.

• Provide interviews to print and broadcast media as appropriate.

• Ensure an accurate media archive through use of Google Analytics, etc.

• Prepare talking points, speeches, PowerPoint presentations, etc., as needed for public appearance by CEO.

Other 10%

• Assist with events

• Be a proxy for CEO

• Conflict resolution.

Myrtle Beach Downtown Alliance

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