Summary /Objective

This role assists in the execution of menu and beverage development and promotional initiatives for Mellow Mushroom restaurants. Working with the Associate Director of Beverage and the Senior Manager of Marketing and Promotions this position helps to coordinate system rollout and test marketing promotions. In conjunction with other marketing functions, including analysis, digital marketing and creative services, this position delivers test initiatives and promotions on time to Mellow restaurants and monitors performance.

Essential Functions

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Work with cross-functional team to develop and implement national promotions and promotional tests.
Track key project milestones via online project management system, Wrike.
Help monitor and track project brief status, communicating critical project details including: dates, consumer insights, past promotional performance etc.
Work with creative services department on creating collateral for restaurants and digital assets for advertising, social media, public relations and online menu platforms.
Help craft marketing communications for franchise organization and work closely with cross-functional departments to coordinate content and information for bi-weekly e-newsletter, brand intranet and quarterly update.
Track and analyze marketing programs pre and post execution to determine results, learnings, recommendations and next steps.

Competencies

Strong ability to build relationships (internal and external)
Possess a high degree of drive with a proven track record of achieving results
Ability to handle multiple tasks within a constantly changing and demanding environment
Strong project management and organizational skills; demonstrated track record for flexibility and urgency in prioritizing and organizing projects
Excellent communication (written and oral), and problem-solving skills
Strong skills with Microsoft computer skills, i.e. Word, PowerPoint, Excel, and Outlook
Outgoing, upbeat personality

Supervisory Responsibility

This position has no supervisory responsibility.

Work Environment

This position operates in a professional office and uses computers, phones, photocopiers, filing cabinets and fax machines.

Physical Demands

The physical demands described here are representative of those that must be met by an employee.

While performing the duties of this position, the employee is regularly required to talk or hear.
The employee is frequently required to stand, sit, walk, bend, squat, use hands to finger, handle or feel, use keyboard and computer screen and reach with hands and arms.
Frequently required to lift and/or move objects up to 20 pounds.
Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.
Required to refrain from drinking alcohol prior to performing specific duties of job such as driving, which is occasionally required when driving personal vehicle to a specific job site or vendor’s location.

Position Type and Expected Hours of Work

This is a contract position. Normal business hours are Monday through Friday, 8:30 a.m. to 5 p.m. Additional hours outside of normal business hours and days of the week may occur. A hybrid telecommuting work arrangement may be approved for this position.

Travel

Minimal travel of up to 10% travel expected during a calendar year.

Required Education and Experience

Bachelor’s Degree in Marketing, Communications, Advertising or any related field
Minimum 1 - 3 years’ experience in Brand Marketing, Regional or Field Marketing, Advertising Agency
Experience in restaurants and advertising can be advantageous

Mellow Mushroom

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