Posted: 1/29/25

Title: Digital Marketing Manager

Reporting to: Director of Marketing & Supplier Relations

Full-Time | Hybrid

MAST Travel Network, an Oakbrook Terrace based travel agency consortium, sales and marketing company seeking a Digital Marketing Manager to join our innovative team. We are seeking an innovative and results-driven Digital Marketing Manager to lead our consumer email marketing efforts, on behalf of our member agencies. This role will focus on developing and executing digital marketing strategies that engage clients, drive brand awareness for our members, and increase sales.

Responsibilities:

Manage B2C Email Marketing Program

Using HTML to build emails in Dreamweaver
Acquiring materials from suppliers / work with suppliers to secure content based on marketing calendar (Roughly 7-8 monthly)
Scheduling promotional content on time
Posting materials to the website
Submit Supplier Billing to Accounting
Provide data reports to members
Work with potential Virtual Assistants or Contractors on building emails

Manage B2C Consumer eNewsletter Program

Working with suppliers to include paid promotions
Writing relevant blog content for the e-newsletter
Sourcing material
Reporting, putting together, and interpreting newsletter analytics to members
Call for additions and edits to advisor lists the 1st of every alternating month, make changes as needed
Managing member data extensions in Salesforce
Introducing social media integration, dynamic and interactive content to the newsletters
Provide data reports to members

Manage Email Journey Program

Implementing email journey program/service for members
Automatic customized email greetings, messages, and reminders
Creating automated paths based on client interaction with the advisor emails
Managing and updating client variable data for each agency
Provide data reports to members

Manage B2B Member Newsletter (3x/week)

Using HTML to build emails in Dreamweaver
Manage the Member News Sponsorship marketing activities. Including scheduling, call for materials and execution in email communications

MAST Staff Misc. and Expectations

Help MAST implement various initiatives in the Virtual/AI, and digital marketing world
Assist with MAST events, preparation, and on-site execution
Other duties and responsibilities assigned by the company
Willing and able to, on occasion, travel out of town and work long days and weekends, performing physical tasks as needed at company and industry events.

Qualifications

3+ year of marketing experience
Content creation skills
Excellent communication and organizational skills
Travel Industry Experience a Plus

Benefits:

Small group health insurance plan with dental
Short-term disability
Simple IRA plan
Generous vacation and time off policies
Hybrid working environment
Maternity/Paternity leave program

MAST Travel Network

New Jobs

Digital Marketing Manager