Social Media & Marketing Associate

Malai is hiring a Social Media & Marketing Associate to join our growing team. The role will help with marketing efforts to drive brand awareness, community, and support sales growth by sharing our love and passion for South Asian culture, ice cream, and bringing moments of joy to our customers. This role will report to the Director of Marketing & Communications and support day-to-day activity of Malai’s marketing efforts. This is a great opportunity to work closely with a quickly growing team at Malai as we embark on our next phase of growth, within New York City and beyond.

What You Will Do:

SOCIAL MARKETING

Plan and execute the monthly social content calendar, encompassing IG feed, stories, reels and produce a monthly content schedule that brings to life Malai’s brand, aligns with the greater social strategy, supports site content (new flavors, product launches), and marketing initiatives (brand, loyalty, retail locations, collaborations)

Own scheduling and posting of content across all social channels
Promotion of partnerships & collaborations
Content creation – concept, shoot and edit reels
Community management: respond to comments and DMs on social media platforms
Analyze performance of social content—present findings and best practices on a monthly basis
Expand presence across additional platforms such as Threads and TikTok
Manage paid social initiatives
Assist on influencer campaign strategy
Track social media engagement to identify high-performing ideas and campaigns for scalability

CONTENT CREATION & MANAGEMENT

Brainstorm, research and execute ideas for original content, especially with Instagram Reels

Create compelling graphics to share across social channels
Write social media captions that speak to the company’s target audience
Help create and edit short-form videos
Develop new strategies for increasing engagement
Assist with photo/video content shoots
Ensure brand message is consistent

EMAIL MARKETING

Help support the brand marketing strategy with building and deployment of email marketing campaigns

Content and design
Manage timelines and calendars for all brand newsletter communications
Generate regular reports to track campaign effectiveness and provide actionable insights for continuous improvement
Stay current with the latest trends in email and SMS marketing. Perform competitor analysis to identify opportunities

PARTNERSHIPS & COLLABORATIONS

Assist Marketing Director with day-to-day partnership management, communications and recaps, timeline tracking, small-scale partner outreach, timeline management. Stay on top of industry trends, specifically how other brands are collaborating and creating unique experiences

EVENT

Assist with day-to-day management and execution of consumer-facing and press/influencer events; for partnership campaigns, product launches, and general brand activations. Support the catering team with any marketing materials needed. Support marketing team at live events.

What We Are Looking For:

1-3 years of non-intern marketing experience in social media, marketing or content experience, preferably in food or small business adjacent
Strong understanding of key social media platforms, content creation and storytelling
Strong organizational skills
Impeccable communication and copy writing skills
Ability to effectively partner cross-functionally
Some experience with Adobe creative suite and Canva
Familiarity with our brand is a bonus!

Schedule:

Full-time; with weekend and evening availability required

Hybrid remote and in-person. Role is NYC based.

Benefits:

Paid time off

Salary: $50,000

To Apply:

Please email a cover letter, resume and 3 professional references to jobs@malai.co with subject line “Social Media & Marketing Associate”

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Social Media & Marketing Associate