The Digital & Social Media Manager will lead the development and execution of all digital marketing activities (social media, online graphics, website maintenance) that support Loudoun Soccer Club and its elite pathway, Northern Virginia Alliance.

Reporting to the Director of Communications, the position is primarily responsible for the Club’s daily social media activity, while collaborating with the Director of Communications to identify each program’s unique marketing needs. The position also serves as the Club’s primary content creator, developing and managing graphics, video, and other media as needed.

The position is located at Loudoun Soccer Park in Leesburg, VA, with the opportunity for hybrid work hours. Some in-person nights/weekends are required throughout the year.

Responsibilities

Marketing

• Assist Director of Communications in developing and implementing Club program objectives

• Collaborate with Director of Communications to analyze key performance indicators

• Produce and organize a comprehensive content library for Club marketing needs

Digital Media

• Manage Club social media accounts across all platforms day-to-day, with a focus on reach and engagement

• Compile social media marketing data analytics to help shape future marketing strategies

• Produce and edit video content and graphic design for social media and other Club use

• Update and manage LoudounSoccer.com website to ensure content is up to date at all times

• Produce Club email marketing campaigns and e-newsletter, Around the Grounds

Qualifications

• Creative aptitude. Ability to develop and implement compelling content and campaigns

• Graphic/video design. Strong skills in graphics and video editing, especially Creative Cloud applications

• Initiative. Capacity to generate new ideas and work independently

• Efficiency. Ability to produce quality content in a timely fashion

• Organization. Proficiency in data management to enable access to content organization-wide

• Data analytics. Experience analyzing campaign performance metrics.to increase reach and engagement

• Communication skills. Exceptional communications skills with both internal and external stakeholders

Loudoun Soccer

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Manager - Digital & Social Media