Description

The Senior Marketing Specialist is responsible for creating and executing comprehensive marketing campaigns that reflect the Lifeworks strategic plan and organizational priorities. This position is charged with developing and managing innovative content across various channels that drives growth and brand awareness.

The Senior Marketing Specialist develops, maintains, and produces multimedia, including photos, videos, graphic design, and copywriting, in alignment with the organization’s brand, mission, vision, and values. This position leads analysis functions for the Marketing and Communications team, including measuring campaign effectiveness and recommendations for improvements.

This position collaborates with Sales and Marketing team members, members of other internal teams, and external vendors and stakeholders who help execute the annual marketing and communications strategies.

The role is hybrid-office based in our Richfield, MN headquarters.

Position Title: Senior Marketing Specialist

Department: Sales and Marketing

Hours: Full-time 40hours/week, Monday – Friday (Exempt)

Location: Lifeworks Services – Richfield / 20% in-person

Compensation: $65,000-$73,000/year

What We Offer Employees

Lifeworks offers a comprehensive benefits package which includes:

18 days of PTO accrued in the first year of employment
11 paid holidays (New Year’s Day, Martin Luther King Jr. Day, Memorial Day, Juneteenth, Independence Day, Labor Day, Thanksgiving, Day after Thanksgiving, Christmas Eve, Christmas Day, and a Personal Holiday)
Medical, dental, vision, life, AD&D insurance, short & long-term disability coverage
Health Savings Account (HSA), Flexible Savings Account (FSA), and prescription drug coverage
Up to $3,000 annually in tuition reimbursement
403(b) retirement plan – Lifeworks contributes 3% of your salary and matches up to 4% of employee contributions
Employee Assistance Program (EAP)

Why Work at Lifeworks

Lifeworks is an industry leader on the forward edge of partnering with people with disabilities in innovative, person-centered ways. Disability inclusion is our true north, guiding every service we provide and ensuring that people with disabilities have opportunities, can thrive, and defy expectations. The Lifeworks Team is collaborative, passionate, and strategic, using a person-centered approach to increase access in our communities.

Learn More About This Role

You’ll succeed in this role if you:

Are capable of performing the essential functions of the job, with or without reasonable accommodations.
Understand the impact of ableism and its effect on people with disabilities and our communities.
Have experience working with underserved or underrepresented communities preferred.
Are well-organized with excellent attention to detail.
Have experience managing multiple projects, campaigns, and deadlines with internal and external teams.
Have an aptitude to work independently with excellent time management skills.
Have experience working effectively with others to reach common goals and objectives.
Are skilled at establishing and cultivating strong relationships with current and new communities.
Have a strong ability to take initiative and be resourceful.
Have experience and skilled at photography, videography, production, and editing.
Have experience managing websites, social media, and digital platforms.
Have technical skills and experience with copywriting, social media platforms, MailChimp or other email campaign software, and WordPress or other CMS.
Have experience with market research, competitive analysis, and reporting on trends preferred.
Possess exceptional and forward-thinking creativity with knowledge of design elements and nuances between media formats and audiences.
Are a creative problem-solver and solution-oriented; excellent interpersonal skills (communicate openly internally, with vendors, consumers, partners, etc.).
Have the ability to understand and communicate written and verbal directions.
Have regular attendance, reliability and punctuality is necessary to meet the needs of the business.

How You’ll Be Spending Your Time

Create and maintain detailed marketing campaign plans for specific product lines based on organization’s strategies including budgets, deadlines, deliverables, and responsibilities using existing templates and processes.
Develop and execute marketing campaigns for specific product lines and brand awareness on multiple channels including, but not limited to, advertising, social media, email marketing, content creation, print, website, blogs, and events.
Collaborate with internal cross-functional teams to align marketing efforts with overall operating objectives, with a focus on specific product lines.
Drive brand awareness, engagement, and lead generation through innovative marketing campaigns, impactful content, and creative thinking.
Design imagery, graphics, and collateral for traditional and digital platforms, ensuring a high quality of creative is delivered with a superior attention to detail and in alignment with brand. Own graphic execution from production to printing.
Concept, shoot, and produce photography and videos, collaborating with internal team members and external vendors as needed.
Maintain repository of up-to-date images and videos that reflect the diversity of clients and service offerings.
Pitch, scoop, and write stories, blogs, and articles for blog, newsletter, and other channels.
Optimize website content for SEO and complete website changes and updates.
Manage social media platforms including content creation, scheduling, analytics, and community management.
Assist with copywriting, editing, and proofing content for communications from internal partners related to specific product lines and as assigned.

Requirements

Bachelor’s degree in communication, marketing, media design, or related field with at least five years of experience in design; or 7 years of related professional experience.
Fluent in English, verbal and written.
High proficiency in Microsoft Office Suite including Word, Excel, & PowerPoint.
Proficiency in Adobe Creative Suite, including InDesign, Illustrator, AfterEffects, and PremierePro.
Knowledgeable about universal design, plain language, and digital accessibility, preferred.
Candidate must complete and pass a pre-employment background study and a drug screen; and have access to reliable transportation for work purposes.

Equity Statement

Lifeworks strives to be radically accessible, diverse, equitable, and inclusive. We appreciate the vibrancy of differences, center the voices of silenced and marginalized people, and champion universal rights.

Lifeworks Services is committed to hiring people from a variety of diverse cultures with diverse life experiences. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, familial status; genetic information, or any other characteristic protected by law.

Lifeworks Services is an equal opportunity employer, and we encourage members of diverse groups to apply.

Lifeworks Services, Inc.

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