Summary

The Senior Marketing Specialist, Personalization and Loyalty is responsible for coordinating the day-to-day and owned channel campaign activities for email, SMS, push channels, in app and e-commerce channels. Define and continually refine key performance metrics to measure overall effectiveness building your own dashboard and reporting and driving relevant insights. The Senior Specialist works closely with other marketing team members, CRM, IT, Promotions, Analytics, Customer Care and external vendors/agencies and is responsible for communicating and collaborating in a positive and professional manner with all parties.

What You’ll Do

Essential Functions

Lead the strategy, development, and execution of owned digital marketing channels (email, push, SMS, in-app messages, e-commerce) to optimize acquisition, engagement retention, and promotional strategies
Launch transactional SMS for Lidl to enable quick signup for new members and e-receipts
Launch marketing SMS for Lidl as another form of customer communication for segmentation and promotional purpose
Launch in-app messages for Lidl as another form of customer communication or segmentation and promotional purposes
Define and develop reporting and analysis for SMS and in app marketing channels
Analyze customer data, defining actionable segments and creating targeted lifetime and tracking incremental value of program members
Oversee the development, execution and analysis of loyalty campaigns, through email, SMS, push, app and onsite efforts
Work with creative teams to create marketing materials
Develop and execute tests to optimize email engagement and enhance data collection
Report on data and analytics to constantly improve and optimize emails
Manage day-to-day e-commerce
Manage and optimize dynamic e-commerce product feeds
Revamp and take Lidl’s weekly newsletter to the next level through CDP enabled elements, creating a dynamic and personalized customer experience to increase engagement and sales
Utilize Adobe Real-Time CDP for audience building and segmentation across marketing channels
A strong understanding of the marketing technology ecosystem and a good grasp of what role each piece of technology plays - Salesforce, HTML/CSS and SQL coding
Use data-backed measurement and analysis to constantly test, refine and scale campaigns.
Manages projects, work processes, systems, and/or procedures to ensure efficient workflow
Update guidelines, standard operating procedures, and instructional materials
Identify, develop, and propose opportunities for business and process improvement
Support in national and international projects, producing business requirements, performing business system tests and technical improvements
Monitor online activities and assist in digital strategy implementation
Analyze competitors' digital endeavors to stay competitive in the digital landscape

What You’ll Need

Required Knowledge, Skills, Abilities

Knowledge of email conversion metrics trends, benchmarks and digital marketing best practices
Extensive experience working in Salesforce Marketing Cloud
Ability to build emails, push, SMS in SFMC and code in AmpScript
Familiar with Adobe CDP
Familiar with E-commerce and home delivery platforms
Experience in a CMS
Ability to manage multiple projects and meet deadlines
Excellent written and verbal communication skills
Excellent organizational and time management skills
Strong analytical and problem-solving skills
Ability to work independently with excellent follow-through skills
Proficient in Microsoft Office Suite or related software

Preferred Knowledge, Skills, Abilities

Prior experience in CPG, retail, grocery or related B2C industry
Google Analytics (GA4)
Basic HTML knowledge
JIRA or other project management tools
Basic SQL ability
Familiar with SEO, optimizations and strategies

Required Education, Certifications/ Licenses, Related Experience

Bachelor’s degree
2-4 years of experience in a related field
In lieu of degree, 5+ years of experience in related field will meet the education and related experience requirements listed above

What You’ll Receive

At Lidl, we know that in order for our people to do their best, they must be at their best. That’s why as a company, we offer one of the most generous benefits packages in the industry.

All our Lidl employees are eligible to receive the following benefits:

Medical | Dental | Vision coverage

Paid Holiday & Paid Time Off (PTO)

401k Plan (+ 5% company match and 2 year vesting schedule)

And so much more, visit our benefits page for more details and the latest updates

In addition to the great benefits above, our Full-Time employees receive these additional benefits: Group Term Life & AD&D Insurance, Short & Long-Term Disability Insurance, Voluntary Critical Illness and/or Accident Insurance, Parental Leave - 100% pay for birth mothers and non-birth parents, Additional Paid Time-Off & Sick Time.

Lidl US

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Sr Marketing Specialist- Personalization & Loyalty