Job Description

NBC News Digital is seeking an audience development manager to lead strategy and operations for paid performance marketing and owned messaging channels (newsletters and SMS) across our flagship ecommerce brands – Shop TODAY, NBC Select and CNBC Select. This role will work under the Audience Development & Engagement team and in close partnership with the Commerce team and their respective Editorial leads. This role will develop a high-level strategy for social and search marketing, taking into account the ever-changing competitive landscape of ecommerce, and will work to streamline processes and reporting across both in-house and vendor-managed paid campaigns. Additionally, this role will oversee messaging across newsletters and SMS, developing best practices and ensuring continued growth across these key revenue-driving channels. Lastly, this role will compile high-level reporting encompassing all of the aforementioned initiatives and present to executive stakeholders across the org. This role and its responsibilities have a high degree of visibility, so expert communication, the ability to manage expectations, working cross-functionally and an acute attention to detail are all imperative for success.

Responsibilities

Develop, optimize and oversee all paid marketing efforts across social and search, managing spending and allocation of a large budget
Grow audiences for newsletters and SMS, identifying opportunities and optimal methods for audience capture, and develop tactics to increase engagement across these channels
Establish a cadence of reporting for executive ecomm and audience development stakeholders to align on goals, pacing and performance
Lead a small team who are responsible for daily tactics and operations
Create a playbook of best practices for ecomm channels by leveraging on-site testing, articulating industry trends and conducting competitive research
Coordinate special deployments to support tentpole events and special ecomm partnerships
Serve as the main point of contact with agency partners and third party vendors, negotiating SOWs, submitting invoices and updating internal finance trackers

KPIs

Positive net revenue across all paid media campaigns (measured by ROI), newsletters and SMS
Upward-trending growth and engagement metrics across newsletter and SMS lists
Excellent relationship and trust-building across teams
Skillful executive presence when delivering reports, outlining tactics and advocating for resources

Salary range: $80,000 - $118,000 (bonus eligible)

Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.

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Manager, Audience Development