Marketing Manager is responsible for the development and implementation of the company’s marketing, social media, branding, and communication strategies and activities.

ESSENTIAL RESPONSIBILITIES

§ Create and implement marketing plans, including short and long-term strategies.

§ Create and maintain consistent brand/image voice across product lines, events, and promotional materials across three brands.

§ Spot new marketing opportunities for company leading to ideation, development and implementation of new marketing initiatives.

§ Work across departments leading initiatives and the flow of communication related to each program.

§ Create relevant reports on marketing programs, including regular status reports, and analysis.

§ Oversee implementation of the company’s interactions on social media.

§ Apply various digital analytics and media tracking tools to generate reports on progress of the social media.

§ Create copy for website content, promotional materials, blog entry, newsletter and other special projects.

§ Work to develop relationships with industry peers and influencers to create brand awareness.

KNOWLEDGE, COMPETENCIES, AND KEY BEHAVIOUR REQUIREMENTS

· Excellent written and verbal communication.

· Ability to prioritize and manage multiple priority projects simultaneously.

· Ability to develop and manage project timelines and task lists.

· Knowledge of SEO copy/content based on best practices including content structure and meta copy.

· Desktop publishing knowledge include Adobe Creative Suite, Excel and Power Point.

· Basic knowledge of social media/communication platforms including Creator Studio, Later, Animoto, Mail Chimp/Constant Contact and video editing.

· Knowledge of social media advances and changes.

· Demonstrates a readiness to make decisions, take the initiative and originate action.

· Basic graphic design knowledge.

· Excellent interpersonal skills.

· Outstanding organizational skills.

· Team player.

· In Midtown office 3 days a week.

EDUCATION AND EXPERIENCE REQUIREMENTS

Bachelor’s degree or equivalent experience in Communications/Public Relations/Journalism/Advertising/Marketing or related
5+ years related experience
Fabric and quilting knowledge a plus

JAFTEX CORPORATION

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Marketing Manager