Basic Function:

Reporting to the President/CEO, the Director of Communications will guide the strategy for all association branding, communications, website, and marketing that articulate the mission and goal of the organization. This position will also track and measure the level of effectiveness of communication materials over time.

Primary Responsibilities:

Development, management, distribution, and maintenance of all print and electronic content.

Creates, implements, and maintains communications calendars and strategies
Produces weekly e-newsletters including the Multifamily Minute, Multifamily Markup and bi-monthly onsite e-newsletter.

Legislative Update and all other email communications including event marketing

Creates all promotional materials for association events and education
Oversees the production of all Midwest Multifamily Conference marketing materials, both print and digital
Develops monthly mailers
Creates membership packets
Produces sponsorship marketing materials
Responsible for event photography, videography, and graphic design
Manage, create, and send texts via texting service

Social Media/Website Functions:

Oversees design and updates of all websites
Oversees and creates all content for IAA Social Media Pages
Monitors and reports activity on website, link clicks

INsites Magazine Functions:

Works with Communications Committee for feature ideas
Gathers articles for magazine, takes photographs, writes and edits articles, and investigates new material for magazine as needed to complete edition
Works directly with designer and printing company to oversee production

Email Distribution:

Oversees scheduling and creation of all email blasts
Design and distribute weekly newsletters
Gather information from the various news sources and staff
Gather statistics and reports the level of engagement

Committee Liaison

Oversee the IAA Communications Committee
Responsible for coordinating quarterly meetings
Prepare committee agenda, minutes, and board report

Government Affairs

Manage advocacy campaigns via Quorum software

Preferred Qualifications:

Bachelor’s degree (marketing or communications preferred)
Two to five years related communications, or content production experience
Experience overseeing the design and production of print materials and publications
The ability to manage a variety of projects simultaneously
Experience working with email drip campaigns
Strong writing skills
Experience working with Adobe InDesign and Canva

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Director of Communications