A master in the Art of Fusion, respecting the tradition and creative vision of the 21st century, Swiss watchmaker Hublot places innovation at the heart of its growth strategy. Driven by a young spirit, resolutely looking to the future, Hublot's teams are constantly looking for innovative concepts, which is Hublot’s trademark. Beyond the development of major watchmaking complications, Hublot is associated with the biggest names in the world of sport, through collaborations with FIFA, UEFA, Kylian Mbappé, Usain Bolt, Novak Djokovic and many more. Hublot touches on many varied fields including music - with the famous virtuoso pianist Lang Lang as well as DJ Snake - and art with Takashi Murakami or Sang Bleu, among others.

Hublot of America is seeking a Media Director to join the marketing team. Reporting to the Vice President, Marketing, the Media Director will spearhead our comprehensive media strategy, encompassing paid, earned, and owned channels. You’ll be instrumental in amplifying Hublot’s brand presence in North America and will oversee the development and execution of media initiatives to drive our marketing objectives.

ESSENTIAL JOB FUNCTIONS

• Build and execute an integrated 360 media strategy that effectively combines paid, earned, and owned media to maximize brand visibility and audience engagement

• Develop the brand’s strategic PR direction, cultivating relationships with media outlets (specifically watch, fashion, lifestyle, and luxury publications) and partners to enhance our earned media efforts, ensuring favorable and widespread coverage of the brand

• Oversee all aspects of paid media, including media, including planning, buying, and optimization of media campaigns across digital and traditional channels

• Manage the content strategy for all owned media platforms, including newsletter and social media channels, ensuring consistent brand messaging and engaging content

• Collaborate cross-functionally with the Brand Activation team to ensure a cohesive and integrated approach to all marketing activities

• Develop Hublot’s 360 influencer marketing strategy in collaboration with the Brand Activation team

• Spearhead relationship with our media buying and PR agency

• Monitor media trends and emerging platforms, adapting strategies to maintain Hublot’s position as an innovative leader in luxury marketing

• Lead, mentor, and develop the media team, fostering a culture of excellence and continuous improvement

• Establish and manage the media budget, ensuring efficient allocation resources and high return on investment

• Regularly analyze and report on the performance of media campaigns, providing insights and recommendations for ongoing optimization (preferably with knowledge of the DMR index)

• Serve as a key media contact for the brand, representing Hublot at industry event and in the press as required

• Stay current with thought leadership, industry trends, and competitive strategies that can translate into new ideas and opportunities

PROFILE

• Bachelor’s degree in Advertising, Marketing, Communications or any related field, preferred

• 5+ years of relevant experience required in media strategy and execution, specifically in content creation, media planning, and public relations, preferably in luxury, fashion, or entertainment

• Proven track record of successfully managing large-scale media campaigns across multiple channels

• Strong understanding of all facets of media, including paid, earned, and owned, and how they can be effectively integrated

• Exceptional leadership skills with the ability to inspire and lead a diverse team

• Excellent communication, negotiation, and relationship-building skills

• Strategic thinker with a data-driven approach to decision making

• Ability to thrive in a fast-paced and dynamic environment

Hublot

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Media Director