Role Details

Location: San Francisco, CA. This role is based 2 days per week out of our San Francisco, HQ and is not eligible for full-time remote work.

Compensation: The annual salary range for this role is $131,000-$146,000 in addition to equity & benefits.

The range displayed on this job posting reflects the minimum and maximum compensation. Factors including location, level, job-related knowledge, skills, and experience will determine compensation.

About Gem

Gem is the AI-powered recruiting platform TA teams love. It helps you maximize productivity, hire faster, and save money – all while giving recruiters a solution they find easy to use. Use Gem as your all-in-one recruiting platform or enhance your existing ATS with integrated products for CRM, sourcing, scheduling, analytics, career sites, events, and more. Over 1,000 companies – from startups to industry leaders like Airbnb, Wayfair, Cintas, Carmax, Doordash, and Zillow – trust Gem to hire with speed and ease. See why Gem is the recruiting industry’s most beloved solution, with a 4.8/5 rating on G2.

With Gem, You Can

Attract, engage, and hire talent faster: Build talent pipelines across all channels through sourcing, nurture, events, career sites, inbound, and more. With Gem, teams can source talent five times faster and double their talent pipelines.
Maximize recruiter productivity: Use AI and automation to save time on routine tasks like reviewing applications, scheduling interviews, and managing follow-ups. Recruiters using Gem can review twice as many applications, schedule twice as many interviews, and engage four times as many candidates as before.
Unlock data-driven recruiting: Get analytics that everyone can use. Debug your funnel, monitor pipelines, forecast hiring, and demonstrate impact, all without complex BI tools. With Gem, TA teams use data to position themselves as strategic partners to the business.
Simplify your tech stack and cut costs: Consolidate multiple tools into one platform and reduce your spend on recruiting technology, external sourcing, and job boards by up to 50%. Save on standalone solutions with Gem’s end-to-end bundle and take advantage of past candidate relationships to reduce your reliance on sourcing new talent.

And Just As We Strive To Help Our Customers Find Great Talent, We Also Invest In Our Own People And Culture. We Are Proud Of The Culture We’ve Built And Have Recently Been Recognized As

Forbes America's Best Startup Employers 2024
Great Place to Work Certified, 2023
Fortune Best Workplaces for Millennials, 2023

The company has raised $148M in funding from Accel, Greylock, ICONIQ, and more.

The Team & Role

We’re excited to hire a Marketing Campaign Manager to join our growing Marketing team. In this role, you’ll have a high degree of ownership and will get to make an impact across all aspects of the demand generation strategy, including integrated campaigns, email, and 3rd-party programs.

If you love startups and are proactive, creative, organized, and a great communicator, this is the position for you. As a bonus, you’ll get to work with great people, engage with a fun target audience (we ❤️ recruiters), and market a beloved product (check out Gem on G2!).

What You’ll Do Day-to-Day

Design and run integrated campaigns that create high-quality pipeline for Sales by targeting different segments, personas, and funnel stages.
Lead all email programs in collaboration with Marketing Ops, including nurture sequences, newsletters, and targeted promotions for product and content launches.
Manage relationships with vendors for 3rd-party programs, such as newsletter sponsorships, content syndication, and more.
Analyze campaign performance data to find insights and maximize ROI, while also providing regular reports to stakeholders.
Own and manage the marketing calendar across all programs; ensure it’s always up-to-date and make recommendations for load balancing throughout each quarter.
Support the end-to-end demand generation strategy by stepping in wherever needed; we’re looking for someone versatile who’s eager to gain experience across program types.
Collaborate with cross-functional teams, including Product Marketing, Content, Events, Sales, and RevOps to ensure campaigns are on message and integrated across all channels.

About You

3+ years of experience in demand generation, growth marketing, integrated campaigns, or similar roles at B2B technology companies.
Organized, detail-oriented, proactive, and great at managing multiple projects simultaneously.
Eager to be part of a fast-paced startup environment; you view change as exciting and want the chance to own meaningful programs and make an impact.
Hands-on knowledge of Marketo and Salesforce, including the ability to build and execute campaigns.
Experience working with external vendors to jointly run programs.
Ability to analyze data to identify opportunities to improve campaigns.
Strong communication skills, including the ability to write engaging copy for emails and landing pages.

Gem is an equal opportunity employer. We celebrate our inclusive work environment and encourage folks of all backgrounds and perspectives to apply. At Gem, we’re committed to having an inclusive and transparent environment where every voice is heard and acknowledged. We embrace our differences, and know that our diverse team is a strength that drives our success.

Gem is committed to developing a barrier-free recruitment process and work environment. If you require any accommodation, please email us at accommodations@gem.com we’ll work with you to meet your accessibility needs.

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