For Pete’s Sake Cancer Respite Foundation (FPS) helps adult cancer patients and their loved ones confront cancer hardships together through Respite Experiences which strengthen the healing force of their bonds and create immeasurable joy amidst devastating crisis. Our Cancer Respite Program includes two forms, the Travel Respite and the Staycation Respite. Both experiences are transformative and address the emotional, psychosocial, physical, financial, and spiritual traumas that families confront with a cancer diagnosis. Our Cancer Respite Programs complements traditional treatment, and the Respite Experience plays a crucial role in the patient continuum of care.

POSITION DESCRIPTION:

The Marketing and Communications Manager is responsible for stewarding the FPS brand and drafting and disseminating communications to all stakeholders. Additionally, this person will advance the organization’s reputation, increasing awareness of organization issues, and overseeing external and internal communications. The Marketing Manager will maintain relationships with donors as related to social media outreach, grant follow up and any external facing outreach.

SPECIFIC RESPONSIBILITIES:

Strategic Organization Marketing and Branding

FPS will be a valued, well-respected and well-known resource for all stakeholders with a positive, recognizable brand within the FPS footprint both in the cancer community and general public. Design cohesive marketing plan to own ‘cancer respite industry’ in the United States. Ensure the FPS brand is prominent and becomes well-known throughout appropriate regional geographic areas.

Develop strategic approach to build the FPS brand and logo by working with FPS strategic partnership colleague.

· Create and execute a comprehensive vertical and horizontal Marketing Plan;

· Review FPS assets and maximize use of them; make changes as appropriate and make sure staff has ‘toolkits’ to share;

· Own the word Respite and develop comprehension plan how to effectively market and communicate FPS is synonymous with Respite;

· Own and update FPS’ profiles on websites: Guidestar, Charity Navigator, and Great Nonprofits; keep all relevant information available to the public;

· Build repository of historical assets (house journals, etc.) and maximize their use;

· Develop marketing of mission and outcomes to healthcare institutions and other healthcare agencies;

· Develop strategic approach to marketing of mission in varying geographic regions;

· Own Pause on Purpose website and market FPS CEO as a speaker.

Measured by: Execution of and adherence to marketing plan; Speaking opportunities presented to CEO; Maintenance of marketing assets; ad placements in new geographic regions

Communications and Public Relations

Design a comprehensive external communication plan that supports the strategic marketing plan.

· Create, monitor and execute a Communication Plan with input and assistance from department heads.

· Create messaging via email, postal mail and social media, for all campaigns and activities with assistance of CDO and CEO;

· Build and maintain relationships with media and vendors;

· Preparation and distribution of press kits and press releases;

· Think outside the box for opportunities and stories to share;

· Find media outlets to build a story around FPS, either via FPS or an FPS family.

Measured by: media placements; execution of and adherence to communication plan; timely distribution of press releases.

Website and Social Media

Own and update FPS’ website(s) and social media pages. Stay current on trends and keep all pages updated appropriately.

· Strategic approach to FPS website and work with Media Consultants to improve and create new content;

· Ensure all updates are made;

· Oversee blog and prepare content for blog and other social media sites;

· Monitor social media sites for comments, manage social media inboxes

· Oversight of social networking sites for coordination between website and other third-party sites;

· Assess Google analytics on website and share appropriate information with staff.

· Work with Media Consultants to create and implement Google ads.

· Work with third party company to create and monitor Google and social media paid ads, manage the Google grants program

· Prepare content for placement in social media areas that would drive interest and brand awareness of FPS mission across a multitude of platforms.

· Review and update Website and content as needed to keep the information new and relevant.

· Ensure that all Website content and visuals are consistent with the strategic Marketing and Communication Plans.

Measured by: Timely updates of website; quality of content on social media; timely responses to comments and inbox; Monitoring ads KPI’s.

Development Marketing and Communications

Support the organization’s development efforts with the ultimate goal of securing and retaining donors.

· Assist in creative process for fundraising activities;

· Assist in development of all capital, annual and endowment campaigns as related to messaging;

· Work with CDO, CPO, Events Manager and Program Coordinators to seamlessly execute marketing and communications through all facets (print, internet, social media, etc.);

· Work with CFO to tell a story through the numbers, data, outcomes;

· Oversee cause marketing relationships and ensure integrity of FPS’ brand;

· Pursue cause marketing opportunities with strategic brand alignment and build strong partnerships with cause marketing partners and seek out new partnerships;

· Ensure donor access to organization’s function for complete transparency;

· Assist with Development Proposals as needed;

· Prepare materials to be included in E-Newsletters and event communication;

· Capture and archive press placements on the FPS server and on the FPS website

· Prepare materials to be included in E-Newsletter;

· Coordinate and Manage all FPS collateral and branding merchandise including, apparel and on-line store;

· Oversight of all other marketing materials;

· Preparation of press releases;

· Create and send e-mails;

Measured by: Timely communication with colleagues to create appropriate campaigns; quality of cause marketing relationships; Achieving fundraising goals.

Program Marketing

Provide donors with the reason why their support of the FPS mission is necessary.

· Closely monitor program for seamless marketing and communication integration;

· Create compelling and emotional patient stories monthly for mailings and fundraising.

Measured by: Communication with program colleagues, production of compelling stories

Marketing Committee

Build and management of an FPS Marketing Committee.

· Build the FPS Marketing Committee;

· Create the Marketing Committee’s roles and responsibilities;

· Communication with the Marketing Committee on FPS’s strategic plans;

· Engage the Marketing Committee by promoting collaborative discussion and actions around the FPS marketing and communications plans.

Measured by: Growth of the marketing committee; management of volunteers; implementation of volunteer’s suggestions.

KNOWLEDGE, SKILLS, ABILITIES

· Knowledge of principles, methods and techniques of fundraising, development and planned giving;

· Strong planning and problem-solving skills;

· Ability to establish and maintain effective working relationships with donors, community leaders and the general public;

· Ability to plan and execute fundraising events;

· Ability to meet deadlines and multitask in a dynamic environment;

· Ability to identify potential donors, follow through with introductions and follow up with introductions that demonstrate interest in FPS’s mission;

· Knowledge and experience with Raiser’s Edge database

· Ability to develop and implement plan of action for resourcing organization.

TRAINING AND EXPERIENCE

· Minimum of five (5) years of professional development experience.

· Strong written and oral communication skills.

· Ability and willingness to communicate with patients and their caregivers about health status and ongoing support resources.

· Proficiency in Microsoft Office suite of products.

· Familiarity with Raisers Edge and/or Salesforce helpful.

For Pete's Sake ® Cancer Respite Foundation

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Marketing Communications Manager