WHAT FLEXWARE DOES

Flexware Innovation is a leading technology integrator that helps forward thinkers in manufacturing and related industries build comprehensive and long-lasting solutions with ease.

Founded in 1996 and based in Indiana, our teams of talented engineers leverage technology to solve real business problems with teams of engineers focused on industrial controls, manufacturing systems integration, software development, business intelligence, and Internet of Things (IoT) devices. Our passion is helping our customers build solutions that stand the test of time by creating solid architecture and helping customers avoid costly design mistakes.

But we’re not just invested in technology – we’re also invested in people. Our internal promise to our Flexdogs is to have a positive and lasting impact on our families by providing a healthy and engaging work environment. Our environment is fun, family-friendly, energetic, and was nominated for TechPoint’s Mira Award for “Company Culture of the Year” in 2017, four Powderkeg awards in 2019, and 5 Powderkeg awards in 2022.

WHAT YOU WILL DO

We are seeking an experienced Content Marketing Manager to lead our marketing content initiatives. This individual will be responsible for developing and executing a comprehensive content strategy that includes organizing and delivering webinars, creating case studies, developing whitepapers, producing videos, managing social media presence, and more. The ideal candidate is a creative marketing professional with a strong writing and communication background and a proven track record in content creation and strategy.

Responsibilities:

Content Strategy Development: Design and implement content marketing strategies that align with Flexware's business goals and objectives.
Webinar Organization and Delivery: Plan, coordinate, and execute webinars, including topic selection, speaker coordination, promotion, and post-event analysis.
Case Study and Whitepaper Development: Research, write, and produce compelling case studies and whitepapers that showcase Flexware's solutions and success stories.
Video Production: Oversee the creation of engaging video content, from conceptualization to production, to effectively communicate Flexware's value propositions.
Email Newsletter: Manage monthly e-newsletters for Flexware, Acumence, LIFT, and potentially others by creating or outsourcing content development.
Social Media Management: Develop and manage content across all social media platforms to increase brand awareness, engagement, and lead generation.
Content Creation and Optimization: Author original content and collaborate with design and writing teams to produce high-quality content, ensuring all materials are optimized for SEO and align with brand guidelines.
Performance Analysis: Analyze content performance metrics using tools like Google Analytics to inform future marketing campaigns and strategies.
Editorial Calendar Management: Develop and maintain an editorial calendar, delegate tasks, and ensure deadlines are met to keep content initiatives on track.

WHAT YOU MIGHT HAVE DONE BEFORE

Flexdogs are a rare breed of engineers. They come from varied backgrounds, but typically have some of the following traits:

While not a requirement, the ideal candidate would have an understanding of technology and manufacturing.
Bachelor's degree in Marketing, Journalism, Communications, or a related field.
Proven experience as a Content Marketing Manager or similar role, with a strong portfolio of published content.
Proficiency in content management systems, SEO best practices, and social media platforms.
Excellent writing, editing, and proofreading skills, with a keen eye for detail.
Strong project management skills, with the ability to manage multiple projects simultaneously and meet deadlines.
Analytical mindset with experience in using analytics tools to measure content performance and inform strategy.
Creative thinker with the ability to generate innovative content ideas that resonate with target audiences.
Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.

If you’re interested in becoming a Flexdog, we’re excited to start a conversation with you! Please reach out to me at lindsay.imhoff@flexware.com. Your inquiry and conversation will be treated with confidentiality, and we will not share your information with others.

Flexware Innovation

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