**PLEASE PROVIDE LINKS TO WRITING SAMPLES/PORTFOLIO IN YOUR COVER LETTER**

PURPOSE: Developing and driving the marketing and communication efforts for Fat Head’s beers, brewery and Beer Hall. Helping to more effectively bring the compelling stories of Fat Head’s to life.

RESPONSIBILITIES:

· Develop marketing strategies and tactics in support of Fat Head’s beers and brewery, inclusive of:

Consumer promotions
Retail events
Advertising and marketing campaigns
New product introductions
Point-of-sale materials (POS)

· Copywriting, inclusive of:

Brand and brewery storytelling
Beer names, descriptions and packaging
Promotional materials
Media releases and announcements
Newsletter

· Program development and management (e.g. external ambassador program)

· On-going research and analysis to drive sales (e.g. sales trends; competitor; category; consumer)

· Maintaining brewery web-site (i.e. content updates; SEO)

· Supervision of Social Media Coordinator (inclusive of agenda-setting and planning for all relevant SM platforms [Facebook, TikTok, Twitter X, et al] and digital initiatives)

· Develop marketing strategies and tactics in support of Fat Head’s Beer Hall and Gift Shop, inclusive of:

On-site events and festivals
Advertising and marketing campaigns
Recruitment initiatives
On-site communication and messaging

· Create content including photography and video resources

· Support the maintenance and execution of strategic sponsorships, maximizing impact and engagement

· Be a leading voice and champion for Fat Head’s culture by bringing a passionate energy for the brand

· Quality and Safety – Role model and monitor all safety standards

· Other duties as assigned

REQUIREMENTS:

Requires 3 to 5 years of sales and marketing experience in the craft beer industry
Bachelor’s degree in Marketing, Business or related field preferred
Previous experience managing social media or editorial for a lifestyle brand or blog is required
Previous experience writing compelling long-form content such as blog posts or magazine stories is required
Proficiency in photography, videography and photo editing software is required
Comprehensive knowledge of the craft beer industry and emerging trends
Demonstrated leadership abilities with excellent written and verbal communication skills
Able to effectively manage time and multiple relationships
Strong analytical and problem solving skills
Proficient in MS Office software including Excel, Word and Power Point
Attention to detail and record keeping
Focus on customer satisfaction
Innovative, ambitious, driven yet caring and dedicated

PHYSICAL DEMANDS & WORKING CONDITIONS

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

While performing the duties of this job, the employee is regularly required to use hands; reach with hands and arms; and talk or hear. The employee is frequently required to sit, stand, and walk. The employee is occasionally required to stoop, kneel, crouch, crawl, climb or balance. The employee must regularly lift and/or move objects up to 10 pounds, and may frequently lift and/or move objects 50 pounds or heavier. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.

Fat Head’s Brewing, LP provides equal employment opportunities (EEO) to all employees and applicants for any employment decision without regard to race, color, creed, religion, sex (gender), national origin, age, disability, marital status, sexual orientation, genetic information, and public assistance. In addition to federal law requirements, Fat Head’s complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Fat Head’s expressly prohibits any form of workplace harassment. Fat Head’s is an at-will employer and this job description does not constitute a contract of employment. This job description is subject to change at any time.

FAT HEAD'S

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