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Position Summary

The Senior Marketing Manager will be responsible for managing the marketing campaigns for clean energy products and services and the online business savings store. This individual will also identify opportunities to market our products and services to non-residential customers outside of our key segments.

To succeed in this role, the employee will be curious, comfortable developing and presenting new ideas, and a critical thinker.

This is the career/senior level of the Marketing Consultant job hierarchy. Employees at this level manage work in areas of specialization, with minimal supervision. Incumbents are expected to develop advanced skills and to have the ability to work independently, with guidance limited to unusual or complex projects or issues. They are fully competent in use of concepts. They identify problems, develop solutions and take actions to resolve. Senior Marketing Manager represents a level at which career may stabilize for many years.

Responsibilities

Plans, develops, executes and tracks marketing plans and all associated campaigns for customer facing programs, products, including creative strategy and channel alignment. This position has responsibility for assignments with increasing scope and complexity in both inside as well as outside the scope of typical responsibility.
Ensures the translation of product goals into marketing goals to ensure that annual market plans are developed and then executed as planned, including dynamic customer targeting. The decisions this positions makes may affect the results of the work group and may have some impact on major projects or department results.
Works with both external and internal stakeholders to identify and prioritize marketing messages, marketing channels and paid and earned media opportunities. This position works directly with Corporate Communications on creative development that meet product goals and aligns with the brand.
Secures marketing channels and works with Marketing Strategy to identify cross-selling opportunities.
Anticipates internal and/or external challenges and/or regulatory issues; provides advice and technical expertise in marketing execution. Serves as the liaison with regulatory affairs, program management, customer service, corporate communications, legal and other key internal and external stakeholders to build alignment on the marketing plans.
Responsible for all outbound marketing quality assurance procedures to protect customer data.

Required/Basic Qualifications

Bachelors degree
In addition to required degree, five (5) years related work experience

Desired Qualifications

Masters degree

Additional Preferred Qualifications

Proficient in advancing application of marketing theories and principles, making sound recommendations and preparing and presenting recommendations
Ability to deal with a variety of individuals
Strong written and oral communication skills
Proficient in principles of project management
Experience in the utility industry
Customer specific experience
To perform this job, there is a matrix/dotted-line working relationship with others in the following positions at Duke Energy: Legal, Regulatory Affairs, Corporate Communications, Digital Strategy, Digital Transformation, Large Account Management, SMB, Community Relations, Marketing Analytics, DET Program Management & Compliance, Content Strategy & Governance, Home & Business Services, Business Development, Outdoor Lighting, Energy Services (DE1), Digital Infrastructure Solutions (Joint Use, Macro Wireless Solutions), Commercial Solutions & Development, Residential Solutions, Customer Call Center
To perform this job, there is frequent interaction with others in the following positions at external companies, regulatory agencies or other organizations: Newsletter Content Agency, Outside Marketing Agencies and Consultants, external product management vendors and administrators, Legal council

Working Conditions

Hybrid – Work will be performed from both remote and onsite locations after the onboarding period. However, hybrid employees should live within a reasonable commute to the designated Duke Energy facility.

Specific Requirements

Minimum of 5 years work experience OR 4 years work experience with a Masters degree

Travel Requirements

5-15%

Relocation Assistance Provided (as applicable)

No

Represented/Union Position

No

Visa Sponsored Position

No

Posting Expiration Date

Sunday, December 15, 2024

All job postings expire at 12:01 AM on the posting expiration date.

Please note that in order to be considered for this position, you must possess all of the basic/required qualifications.

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