Job summary

The Storefront Marketing Manager is a member of the Engagement Team who plays a key role in executing DRA’s mission to advance the vitality of downtown Raleigh through our efforts to improve the downtown economy, our advocacy to make downtown a safe and welcoming place for everyone, and making downtown an engaging place to live, work, and visit. The Storefront Marketing Manager’s primary role is in leading our efforts to support and promote a downtown economy where the storefront business community in Downtown Raleigh can thrive.

The Storefront Marketing Manager will work with the Engagement Team to develop and execute special promotions and marketing campaigns that put the spotlight on downtown businesses while driving interest and visitors to the downtown business district.

You may be the right candidate for this position if you are passionate about the Downtown Raleigh community and want to work alongside dedicated teammates to make Downtown Raleigh more vibrant for everyone.

Responsibilities and Essential Job Duties:

● Manage and execute marketing and communication strategies for DRA storefront business support initiatives including Downtown Raleigh Restaurant Week and shopping promotions such as Holiday Hub.

● Recruit small businesses and storefront businesses for participation in First Friday, Holiday Hub, Restaurant Week and other promotions.

● Develop content and send email newsletters including weekly e-newsletter, monthly storefront newsletter, quarterly economic development newsletter, and regular communications with sponsors.

● Represent DRA at downtown small business community groups and other professional organizations.

● Coordinate public relations strategy for storefront business openings and ribbon cutting ceremonies.

● Share responsibility for executing social media strategy in partnership with other members of the Engagement Team.

Skills and Capabilities:

● Has strong project management skills and can navigate multiple projects at once.

● Strong time management with the ability to manage competing or shifting priorities.

● Will thrive in a fast-paced, results-oriented environment and be able to work independently and as part of a team.

● Must possess excellent written and verbal communication skills and be comfortable with face-to-face outreach at public meetings and events.

● Has a working knowledge of and can implement communications, marketing, and public relations industry best practices.

● Must be a seasoned user of Canva and/or Adobe Creative Suite and Microsoft Office 365.

● Having experience using our content management systems and communications and marketing tools such as SproutSocial, District360, and Mailchimp is preferred but not required.

● Graphic design, video production, and photography skills are definitely a plus but not required.

Education and Experience:

● Bachelor’s degree in communications or related field, or equivalent amount of experience, knowledge, and skills that will enable you to perform the tasks of the job proficiently.

● At least two years of professional or applied experience in communications, marketing, or digital communications/social media.

Disclaimer

The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.

Compensation

The Storefront Marketing Manager is an exempt employee. Compensation ranges from $55,000 to $62,000 and shall be commensurate with experience and will qualify for a generous benefits package to include health, dental, and retirement contributions. Vacation and sick time are also included.

Physical Requirements

● Ability to work flexible hours including some nights and weekends.

● Prolonged periods sitting at a desk and working on a computer.

● Must be able to lift up to 15 pounds at times.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Position Environment

The Storefront Marketing Manager is able to work a hybrid schedule at this time, with a mix of in-office and remote work weekly.

DRA is an equal opportunity employer and is committed to complying with State and Federal laws including fair employment practice laws, which provide equal opportunity in employment to all persons regardless of race, color, national origin, sex, age, religion, veteran status, or disability.

EEO statement: We are an equal employment opportunity employer and do not discriminate against any person because of race, color, creed, religion, national origin, political affiliation, sex, gender identity or expression, sexual orientation, age, disability, genetic information, or other reasons prohibited by law (referred to as "protected status"). This nondiscrimination and opportunity policy extends to employment, use of all company facilities, membership, board service and leadership, volunteerism, participation in any of the organization's programs or services and all employment actions such as promotions, compensation, benefits and termination of employment.

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Storefront Marketing Manager