Marketing and Events Manager

If monotony is your nemesis, you might be a good fit for the Marketing & Events team! Between social media management, graphic design, website management, developing marketing strategies, and assisting with event development and implementation, no two days are ever the same!

This position has a broader scope than a typical marketing position; rather than promoting a single product or company, the DMA represents all of Downtown Mesa: restaurants, retail, museums, events, and more! The work of the DMA varies greatly from week to week and season to season.

Primary Job Responsibilities

· Be knowledgeable about the DMA’s vision, goals and purpose

· Present and maintain a positive public image of Downtown Mesa and the organization

· Serve as the primary staff person to implement the DMA’s marketing program

· Identify strategies to continuously tell the story of downtown and keep downtown top-of-mind for residents and visitors alike

· Work collaboratively with all DMA staff to ensure the highest quality end-product

Roles & Responsibilities

Marketing & Branding

· Ensure brand consistency across all DMA communications

· Create and implement a Marketing & Communications plan for the DMA

· Support the development of collateral, including Annual Reports, Development Updates and help create PowerPoint presentations

· Photograph and capture video at DMA events and downtown businesses for use on website and social media; maintain an organized image library

Social Media & Graphic Design:

· Develop and execute social media strategies to increase brand visibility. Stay informed about industry best practices and emerging social media trends

· Develop engaging content for social media, email campaigns, websites, and other marketing channels. This includes writing compelling print, creating visual assets, and coordinating multimedia content production

· Use Google Analytics and social media data to generate reports on key metrics, such as engagement, reach, and conversion rates

· Respond to comments, messages, and inquiries in a timely manner to maintain positive relationships with the public and downtown businesses

· Create graphics for digital and print use for all events and promotions, maintaining brand cohesion.

Public Communications

· Update and manage the DMA website and Mailchimp (e.g. business listings, event calendar, publish blogs, etc.)

· Create an engaging monthly public e-newsletter

· Cultivate a list of external community groups for events, calendar and general email updates

Events

· Collaborate with Events Manager to create to create a Marketing Plan and collateral for each DMA event and promotion

· Available to work occasional evenings and weekends at events throughout the year

Public Relations

· Create media lists (national, trade, local, travel writers, bloggers)

· Identify and grow relationships with media contacts

· Write and distribute press releases

· Actively pitch stories to appropriate media outlets, and secure media attention for new businesses, events and downtown happenings

Qualifications

· Minimum of an Associate degree in marketing, Graphic Design, Communications, or a related field

· Minimum of 3 years of experience in social media marketing with a brand/business account, and comfort using all social media platforms

· Strong understanding of marketing principles, strategies, and techniques

· Should have a great attitude, an eye for detail, and a desire to work as a team player, yet also be able to work independently and with limited supervision at times

· Proficient in Adobe Creative Suite and Canva

· Familiarity with MailChimp or other similar email marketing tools

· Strong knowledge of SEO principles and best practices for content optimization

· Good eye for design

· Strong writing and excellent communication skills

· Creative thinking and problem-solving abilities

Benefits:

Benefits are available including health, dental and vision insurance. The DMA offers an excellent working environment with a flexible approach to our need for non-traditional work hours.

How to Apply:

Email events@downtownmesa.com with the following:

· Submit a resume

· Examples of social media that you have managed.

· In lieu of a cover letter, provide answers to the following questions

o What is your favorite recent social media marketing campaign and why.

o Why would you be a good fit for this position?

Please include “Marketing Manager” in your email subject line.

About the DMA:

Downtown Mesa Association (DMA) was created to promote and market Downtown Mesa, to provide for safety and cleanliness standards and improvements, to serve as a catalyst for business development, to provide a voice for Downtown interests and to position landowners and business owners in the district for optimum return on their investment.

Downtown Mesa Association

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Marketing and Communications Manager