TO APPLY:

Please review the details carefully and submit your cover letter, resume, and a link or PDF of your current portfolio to Mari Isaac by email: mari@destinationcaldwell.com.

Only applicants who submit all three components (cover letter, resume, and portfolio) will be considered.

JOB TITLE:

Social Media & Graphic Design Specialist

REPORTS TO:

The Social Media & Graphic Design Specialist will report to the Marketing Manager

JOB OVERVIEW:

The Social Media & Graphic Design Specialist is a Full Time / Non Exempt position.
The position requires flexible scheduling, nights and weekend hours as required.
The Social Media & Graphic Design Specialist roles and responsibilities will support Destination Caldwell’s Brand Promise to position Caldwell as Idaho’s premier gathering place with a focus on locally produced wines along the Sunnyslope Wine Trail (SSWT), market fresh goods and farm to fork dining through outstanding leadership, innovation, and expertise.

ESSENTIAL DUTIES & RESPONSIBILITIES

Implementation of social media/advertising strategy through collaboration with events, marketing, programming teams and outside social media influencers.
Generate (design/shoot), edit, publish, and share daily content (original text, images, video or HTML) building meaningful connections with the community
Optimize company webpages within each platform to increase the visibility of company’s social content
Develop and maintains social brand voice across channels to ensure brand consistency and integrity across all content and platforms, including newsletters
Identify and monitor important social media key performance indicators, measuring success and recommending refinement of strategy as needed.
Stay informed, and recommend use of the latest social media platforms, tools, best practices, and technology
Monitor Email Newsletter Analytics and user engagement to suggest content optimization
Maintain and edit websites and calendars, updating content and event listings as needed
Monitor social media channels for comments, questions; respond as appropriate, with professional judgement
Assist in fulfillment of sponsorship package as it relates to advertising and social media
Design advertising and marketing collateral along with signage, newsletters, and other promotional and outreach materials using Adobe Creative Cloud software and online graphic design tools (i.e., Canva)
Maintain databases and other contact lists and event information.
Be an excellent brand ambassador for Destination Caldwell and Indian Creek Plaza.
Provide general administrative and office support, as well as event support as needed.

KEY COMPETENCIES

Attention to detail with a high level of accuracy
Superior graphic design skills with advanced understanding of design principles
Basic video shooting, including drone shooting, and editing skills as it relates to social media content generation
Excellent internal and external customer service skills
Ability to stay calm and thrive in fast-paced situations
Experience dealing positively and effectively with conflict resolution
Excellent oral and written communication skills
Commitment to innovation
Demonstrated creativity and flexibility
Ability to work with minimal direction; make independent judgments and/or decisions and to discern when action of a higher level is required
Excellent collaboration skills
Exceptionally self-motivated
Able to communicate effectively with diverse people

MINIMUM QUALIFICATIONS

Associate Degree required/ Bachelor’s Degree (preferred) in related field
One years’ experience in marketing, social media or advertising
Demonstrated experience in graphic design and social media including use of Adobe Creative Cloud suite and online graphic design tools (i.e., Canva)
Knowledge of social media platforms including Facebook, Twitter, Instagram, Tik Tok, Snapchat, with an understanding of social media strategy for brand awareness
Strong hands-on knowledge of Microsoft office programs, Adobe and Google Suite
Experience in website design and content editing
Ability to thrive in a fast-paced environment while managing multiple projects towards completion
Able to lift and move up to 25 to pounds
Must be able to pass a background check

WORKING ENVIRONMENT/CONDITIONS

Both indoor and outdoor work environments include heights, darkened corridors around crowds, loud noise and flashing lights.
Position is subject to prolonged hours of sitting, standing and walking.
Subject to constant hot or cool temperatures with an outdoor ice rink in the winter and water features and events in the summer
Work will be both standing and sitting for extended periods of time

BENEFITS

Health Insurance
Dental Insurance
Vision Insurance
Optional employee paid AFLAC
Flexible schedule
Paid holidays
Generous PTO program
Simple IRA and Roth options with company 3% match

AMERICANS WITH DISABILITIES ACT (ADA) AND REASONABLE ACCOMMODATION 

To ensure equal employment opportunities to qualified individuals with a disability, Destination Caldwell, Inc. will make reasonable accommodations for the known disability of an otherwise qualified individual, unless undue hardship on the operation of the business would result.

Destination Caldwell

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Social Media & Graphic Design Specialist