Title: Director of Membership & Marketing, Country Club of Columbus

Reports to: General Manager

The Country Club of Columbus, established in 1909, offers a fully private country club featuring an 18-hole Donald Ross designed golf course, 10 outdoor tennis courts & 4 outdoor pickleball courts, multiple dining venues, junior Olympic-sized pool, cardio & strength training fitness facilities, and top-notch member events. Home to both the Haskins Award & ANNIKA Award.

Position Summary:

The Director of Membership & Marketing is the face of the club and is responsible for sourcing and enrolling new Members. They also nurture relationships with existing Members to ensure retention long-term.

In addition, they attend activities with Members and their guests in order to demonstrate Pride in Belonging.

Duties and Responsibilities:

Responsible for recruiting and enrolling new Members into the Club. Conducts tours for prospective members.
Responsible for achieving the Club’s Membership sales goals.
Ensures the enrollment process is complete and records Membership profile information.
Processes member resignations: develops reports and undertakes special projects as applicable if membership retention problems arise.
Maintain prospect database in accordance with standards utilizing the system functionality to stay organized. CCC Comptroller to generate monthly Membership reports alongside Membership Director in regards to sales goals/ membership counts.
Represent the Club in city and community activities and organizations to provide awareness of the Club and to develop sources for prospective Club Members.
Conduct Weekly Sales Meetings with General Manager - utilize a set agenda to review reports of sales activity.
Develop programs and social media campaigns to create awareness and brand recognition. Continue ‘look’ of CCC with marketing materials, branding, etc. Review insights and trends for Club messaging. Responsible for enforcing the club’s graphics standards, logo and visual identity brand. Assists all departments with their graphic needs, along with Member Relations Manager.
Prepare Membership Recap for Monthly Membership Committee & Board Meetings - review with GM & Membership Committee Chair prior to submission.
Calls and requests active members to make personal referrals and to assist with recruitment efforts.
Integration with Department Staff, by attending weekly Staff Meetings and other meetings as directed by your GM.
Coordinates with the Member Relations Manager in updating of the club’s master calendar.
Supervises development of the club’s communications program.
Assists in creation of flyers, signs and promotional materials for displays and mailings.
Maintains and promotes club’s website content and usage for members and staff.
Uses social media to communicate with and advertise special events to members.
Assists General Manager in recognizing member “life events;” orders flowers and prepares cards and memorial donations as appropriate and requested.
Gathers information for and coordinates distribution of the club’s newsletter.

Job Requirements:

Two years external sales experience.
Proven track record of sales performance.
High-energy and outgoing personality.
Outstanding written and interpersonal communication skills required.
Strong technical literacy, including Microsoft Word and Excel.
Ability to foster relationships with Members, employee partners and other community leaders.
Creativity, attention to detail and strong organizational skills.
Applicant must exhibit a professional appearance.
Applicant must possess a passion for providing high quality Member service and commitment to exceeding expectations.
Undergraduate degree preferred.
Knowledge of golf, tennis, or pickleball a plus.

Country Club of Columbus

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Director of Membership & Marketing