The Director of Marketing for C&B Benefit Services is responsible for leading and executing all marketing content initiatives across multiple platforms and formats to drive sales, engagement, retention, leads, and positive customer behavior. This role requires expertise in content and channel optimization, brand consistency, segmentation and localization, analytics, and meaningful measurement.

Responsibilities

Develop and execute marketing initiatives to drive traffic, engagement, leads, and maintain buyer personas.
Ensure all content is on-brand, consistent in style, quality, and tone of voice, optimized for search and user experience across all channels, adopting a brand publisher mindset.
Collaborate across functions to deliver an effective content marketing strategy, managing editorial requirements, calendar, and workflows.
Manage digital content hubs, all supporting social channels, including email/newsletter distribution, and optimize the editorial plan.
Regularly measure and optimize the editorial plan, integrating content programs with brand campaigns, and presenting results to executives.
Coordinate Requests For Proposals (RFPs) from prospective clients, nurture sales leads, and manage customer education programs.

Qualifications

Bachelor’s Degree or beyond.
2-5 years of marketing and customer-facing experience preferred.
Proven editorial and writing skills.
Exceptional people skills.
Ability to lead and inspire teams.
Proficiency in both long-form content creation and real-time content creation and distribution strategies.
CRM, Salesforce, or Hubspot experience preferred.

Supervisory Responsibility

Supervise 4-5 individuals including graphic design, content, CRM management, and general marketers.

About HealthCheck360

At HealthCheck360, we sell a promise to help our clients through life’s toughest moments. To deliver on that promise, we aim to hire, train, and grow the best professionals in the industry. We look for people with an insatiable desire to succeed, are committed to growing, and thrive on challenges. Our culture is guided by the theme of “better every day” constantly pushing ourselves to be better than yesterday – that’s who we are and what we believe in.

As an organization, we are tremendously optimistic about the future and have incredibly high expectations for our people and our performance. Our ability to grow as a company, fuels investments in new resources to better serve our clients and provide the amazing career opportunities our employees want and deserve. This is why we are a growth company and why we are committed to being better every day.

Want to learn more? Follow us on www.HealthCheck360.com | LinkedIn | Facebook

Cottingham & Butler

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Director of Marketing