Job Title: Senior Marketing Writer & Editor

Reports to: Associate Director of Editorial

Department: Marketing and Communications

Status: Full-time, Exempt

About Central Park and the Central Park Conservancy:

Central Park is one of the world's most famous and beloved public spaces. Designed by Frederick Law Olmsted and Calvert Vaux in 1858, the 843-acre Park was the country's first purpose-built public park and is a National Historic Landmark and a New York Scenic Landmark. The Central Park Conservancy, a private, not-for-profit organization, was founded in 1980 to rescue the Park, which had fallen into serious disrepair. Since then, the Conservancy has overseen the investment of over $1.5 billion in the restoration of the Park, which now hosts over 40 million visitors a year.

The Conservancy is one of the largest and most successful public private partnerships in New York City and is considered a major civic institution given its impact on the health and vibrancy of both the Park and the City. The Conservancy’s mission is to preserve and celebrate Central Park as a sanctuary from urban life. The City of New York has formally entrusted the care of the Park to the Conservancy which is responsible for every aspect of its care, including landscape maintenance, capital improvements, and the visitor experience. The Conservancy employs roughly 400 people and has an annual operating budget of $100 million.

The Position

The Senior Marketing Writer & Editor is an integral part of the Marketing & Communications team, editing and developing content under the direction of the Associate Director of Editorial. In collaboration with the entire team, this position will develop engaging, cohesive campaigns that reach multiple audiences in service of expanding the public profile of the Conservancy to targeted audiences.

The ideal candidate is a skilled copy editor and strong storyteller who can craft engaging and effective copy, varying tone and style based on the project and audience. A stickler for grammar and accuracy is a must. The role will require a high standard of writing and editing excellence, and an understanding of the role the Conservancy plays in the civic life of New York City and of the emotional connections people have with the Park.

Key Responsibilities

Write and edit copy that supports the Marketing and Communications team under the direction of the Associate Director of Editorial
Ensure content pieces across the organization have a consistent tone, style, and voice that reflect the overall brand of the Conservancy
Copy-edit various materials quickly and efficiently, including emails, web copy, brochures, and newsletters, for grammar and style
Project manage, with direction, all aspects of copy production—including researching, writing, editing, and trafficking for internal approvals—for the following projects: marketing and fundraising emails, monthly email newsletters, quarterly print donor newsletter, seasonal guides, social media campaigns, advertisements, and other print and digital collateral
Write landing page and UX copy for the Conservancy website and edit as needed
Conduct interviews and research for magazine articles, guides to the Park, Q&As, and more
Serve as a writer cross-departmentally, including providing writing support for the Conservancy’s annual report, fundraising campaigns, and other organizational initiatives

Qualifications

Bachelor’s degree or equivalent combination of education and experience
3-5 years of commensurate experience
Exceptional writing, editing, and proofreading skills; meticulous attention to detail, and ability to work both quickly and accurately
Ability to identify and innovatively meet the logistical needs of multiple projects simultaneously
Experience working in Content Management Systems
Success in working creatively and collaboratively on a tight-knit team, as well as functioning independently
Strong written and verbal communication skills; a can-do, collaborative attitude and willingness to learn and grow; ability to work with stakeholders across the organization
Ability to work in fast-paced, flexible setting and handle large volume of work
Excellent follow-up and follow-through skills
A demonstrated interest in environmental concerns and greenspaces
Familiarity with the Chicago Manual of Style
Good visual design sense
Willingness to work occasional evenings and weekends

Candidates should provide a resume and cover letter, as well as 2–3 recent writing samples (ideally spanning different media) and will be expected to take an editing test.

Salary range: $74K to $93K based on experience.

Diversity, Equity & Inclusion

The Central Park Conservancy’s work is guided by the belief that Central Park, and all public parks, must be managed and actively protected as an inclusive and democratic space for all.

Working closely with our New York City partners, we will always strive towards creating and sustaining a sense of belonging for all visitors and advocating for equitable and accessible public use of the Park.

In service of this belief, we are committed to fostering a workforce and organizational culture that is as diverse as Central Park itself and the dynamic city it serves.

Safety Requirements

Establishment and maintenance of a safe work environment is the shared responsibility of this organization and employees at every level. The Conservancy will make every effort to assure a safe environment and be in compliance with federal, state, and local safety regulations. Employees are expected to obey safety rules and to exercise caution in all their work activities. Accordingly, employees should be aware of any hazards, which could cause an injury or accident (e.g., spills, obstacles in walkways, etc.). If an employee discovers a potential dangerous condition, he/she should alert other employees and notify his/her supervisor immediately.

Disclaimer

The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed. Duties, responsibilities and activities may change at any time with or without notice.

Central Park Conservancy

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Senior Marketing Writer & Editor