Campus Ink is seeking an energetic Marketing Assistant for its NIL operation who is dedicated to elevating the brand of Campus Ink’s NIL Store and its network of more than 40 schools and thousands of athletes. This position will report to the NIL Store’s Manager of Marketing & Communications and will assist in the company’s communications and marketing strategy.

Responsibilities include:

Manage day-to-day operations and brand value of student social media & marketing program, including hiring, onboarding, training, content oversight and overall success
Track social metrics across the NIL Store network to understand successes and opportunities of current and future efforts
Curate daily content and handle overall management of the NIL Store’s main social accounts
- This includes understanding and deploying the latest social media trends while maintaining NIL brand voice, supporting school NIL Store accounts and supporting our more than 1,000 athletes
Develop & pitch compelling story ideas for paid, earned and owned media that share the story of the NIL Store and its athletes
Maintain a consistent pulse on the collegiate sports environment - specifically NIL Store licensed schools - to capitalize on key moments both socially and through merchandise drops
Research key facts, figures and numbers for NIL Store newsletter & podcast
Assist with written content, including blogs, press releases and email copy
Assist with overall marketing strategy of merchandise drops and campaign initiatives

Requirements

Bachelor's degree in sports marketing, marketing, communications, or a related field preferred.
1-2 years of experience in digital marketing, public relations or related roles, preferably in sports or entertainment.
Demonstrated experience developing and executing successful social campaigns and initiatives.
Strong communication and relationship-building skills.
Excellent project management and organizational skills.
Ability to work collaboratively and independently in a fast-paced environment.
Knowledge of NCAA regulations and NIL legislation is a plus.

Campus Ink

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NIL Store Marketing & Communications Assistant