The Marketing & Communications Specialist will promote the company to existing and prospective customers as well as prospective candidates for employment and existing employees through strategic use of graphics, marketing material, and networking. Collaborates with business development and recruiting representatives to fully understand product and communication needs. The Marketing & Communications Specialist is also responsible for supporting the creation of marketing content/collateral.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

Include the following. Other duties may be assigned.

General Brand Management/Marketing:

Lead in-house marketing committee
Research marketing and advertising trends in the construction industry.
Manage Brubacher's presence at community events.
Create internal communications consistent with brand and vision, mission, and values
Gather materials and content necessary to understand the project and competition in the area such as literature or previous marketing campaigns; analyze these materials to determine the most effective communications technique
Brainstorm and develop ideas for creative marketing and communication campaigns, which may include social and online media, print media, direct mail, and other multimedia
Present design ideas and recommendations to marketing committee, recruiting, or business development team
Manage Brubacher and affiliated company's social media.
Analyzes data and uses it to guide marketing efforts
Responsible for the website to keep information current
Creates and manages the content strategy by scheduling and developing content to be used for all marketing material including social media, website, brochures, and other media
Writes, coordinates, and creates Brubacher's quarterly newsletter, The Latest Scoop
Manages and coordinates recordings of the Brubacher and Beyond podcast
Reputation Management: Monitor company reviews and execute activities for engaging with reviewers.
Collaborate with outside marketing consultant and other professionals to coordinate brand awareness and marketing efforts

Recruiting:

Plan and implement a recruiting marketing and employer branding strategy to attract high-quality applicants.
Plan and manage recruitment media campaigns and communications with outside marketing agency
Create and implement strategies for building a talent network/talent community
Coordinate Brubacher presence at job fairs, including booth materials, giveaways, logistics and attendees.

Business Development:

Coordinate Brubacher presence at tradeshows, including booth materials, giveaways, logistics and attendees.
Plan and manage business development media campaigns and communications.

EDUCATION and/or EXPERIENCE:

Bachelors degree in Marketing, Journalism, Advertising, Communications, or related field required
Minimum of three years of related experience

ADDITIONAL QUALIFICATIONS:

Strong analytical skills with attention to detail.
Highly motivated team player with strong communication skills.
Creative thinker.
Organizational and time management skills.
Ability to multitask and handle unexpected needs with urgency.
Proactive problem solver.
Critical thinker
Able to grasp industry trends and generate creative ideas
Proven copywriting experience
Experience with WordPress, Meta Business Suite, Constant Contact, and Canva

Benefits

Health Care Plan (Medical, Dental & Vision)
Retirement Plan (401k, IRA)
Life Insurance (Basic, Voluntary & AD&D)
Paid Time Off (Vacation, Sick & Public Holidays)
Training & Development
Wellness Resources

Brubacher

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Marketing & Communications Specialist