Copywriting skills
Bachelor’s Degree from a regionally accredited institution
Minimum five years’ experience in marketing, communications, journalism or advertising
Must have a working business knowledge of email engagement programs, digital and social media including prior career experience planning copywriting, managing and executing digital campaigns
Strong written and oral communication skills
Ability to edit basic HTML and proficiency using a website content management system (WordPress), email and marketing automation tools, Adobe Creative Suite including Illustrator and Photoshop
Competence in AP style
Experience with customer relationship management tools (preferably SalesForce), and social media platforms
Creative, deadline driven, organized and detail obsessed
Able to work hybrid in Dallas, TX

Responsiveness to day-to-day project management duties such as proofreading, copywriting, editing, collateral creation and updates.
Point of contact for content updates through agency partners and the website content management system (Word Press).
Strategy, development and execution of HTML email marketing engagement programs to nurture prospects from marketing leads to sales qualified leads through firm’s Marketing Automation Tool (Pardot).
List management and segmentation of various email lists within multiple platforms.
Tracking and reporting on campaign analytics through the CRM (Salesforce) and MAT (Pardot) tools.
Email and blog copywriting, creation, and automation for monthly newsletter and ad-hoc campaigns.
Creative and digital support on campaigns and programs in collaboration with the marketing team, digital agency partner and firm’s executive and planning teams.
Data analysis and measurement of website traffic and social campaigns.
Working with sales team, agency partners, vendors and freelancers. Collaborating with SMEs to create new content and tell the story through the brand’s voice.

Brance Global

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