Position Summary

The Manager/Senior Manager of Communications will be a dynamic and experienced communications professional who can advance ASAM's communication efforts, igniting momentum and amplifying the organization's voice and impact. The Manager/Senior Manager will collaborate with the Chief Advocacy Officer to strategize and execute communication plans, media relations, grassroots and digital advocacy initiatives, and messaging. The Manager/Senior Manager will be a strategic thinker with a strong background in public affairs, preferably within the healthcare, nonprofit, or government sectors.

Responsibilities/Duties

Strategic Communications Planning

Develop, implement, and evaluate strategic communication plans to support ASAM's initiatives, engaging stakeholders, media, policymakers, and the public on key addiction issues.
Propose proactive strategies to address emerging issues in addiction and effectively communicate the potential impact on ASAM, its members, and their patients.

Messaging

Craft compelling messages that resonate with diverse audiences and ensure consistency in the messaging across various communication channels (e.g., press releases, social media, the advocacy e-newsletter, and website content).
Draft and/or edit press releases, statements, media pitches and talking points, advocacy webpage content, social media posts, op-eds, Congressional briefing materials, and letters to the editor.
Assist with synthesizing complex public policy information into clear and concise communication materials, such as briefs, white papers, legislative one-pagers, and reports, aimed at raising awareness and influencing decision-makers.
Coordinate with ASAM's marketing team to integrate messaging into ASAM's marketing strategy.

Media Relations

Cultivate relationships with media outlets, reporters, and influencers to raise awareness of ASAM's priorities and promote coverage of key issues and initiatives.
Field media inquiries, research the reporter's history, identify media source reach, make arrangements (coordinate scheduling and logistics) for interviews with ASAM subject matter experts.
Provide daily morning news clips to key ASAM leadership and continuously monitor for and circulate media coverage.
Identify and draft media pitch opportunities to enhance ASAM initiatives.
Research, build, and maintain targeted list of select reporters and media outlets that cover addiction for targeted pitching.
Research new opportunities for media placement.
Maintain a list of ASAM media coverage related to addiction, including story name, date, link, media type, and impressions for monthly reporting purposes.

Grassroots & Issue Advocacy

Develop and manage online advocacy campaigns to support federal advocacy topics.
Report on metrics from grassroots campaigns.
Support letter to editor and in-district meeting campaigns for grasstops members related to federal policy priorities.
Assist in the planning and execution of advocacy events, including congressional briefings, lobby days, and stakeholder meetings.

American Society of Addiction Medicine - ASAM

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Manager/Senior Manager, Communications