Primary Purpose:

Drive clear, comprehensive content development across CHEST’s news-related channels, newsletters, and publication vehicles to enhance audience understanding of and engagement with key CHEST activities. Position CHEST as a thought leader, through the proactive dissemination of emerging content related to the field of chest medicine, including scientific innovations, educational and research initiatives, controversies, and legal/regulatory issues affecting patient care. Ensure marketing/business priorities are elevated and receive cross-channel attention by developing communications plans in conjunction with marketing team. Collaborate with leaders throughout the organization to create, maintain, and execute on editorial calendars for CHEST’s serial publications and newsletters, championing a digital-first mindset.

Essential Functions/Responsibilities

Demonstrate a passion for crushing lung disease and embody CHEST values: honor the team, lead with integrity, leverage passion, cultivate innovation, and have serious fun.
Lead content development and production for CHEST newsletters (CHEST Today, CHEST NewsBrief, topic, committee and journal newsletters, etc.) and publications (CHEST Physician, CHEST Advocates, CHEST Daily News). Set editorial calendars and oversee production. Secure necessary staff approvals and serve as final approver.
Develop comprehensive communications plans to support organizational initiatives and priorities. Work in conjunction with the marketing team to help achieve marketing goals. Meet with project stakeholders, to align communication actions with objectives, and create plans spanning newsletters, publications, website, and social media. Manage plan execution.
Support CHEST’s social awareness initiatives. Serve as key member of staff team determining which awareness initiatives CHEST will observe, find related content to share, help create new print and video content as needed, provide feedback on planned social posts and imagery, and plan for inclusion of related content in newsletters and publications.
Serve as main staff contact for publication Editors (where applicable) and run planning and review meetings. Coordinate honoraria and contracts for Editors.
Review content for brand style, voice, sensibility, and length as needed, ensuring all stories fit within the aims and scope of particular outlets, and are appropriately tagged and archived for reuse. Direct rewrites as needed.
Serve as main staff contact for external vendors who produce newsletters/ publications.
Maintain and update sections of the website tied to assigned newsletters and publications, as well as ensure that communications initiatives are promoted on key webpages.
Monitor performance of newsletters and web content, providing monthly reports and analysis to stakeholders including Senior Director, Communications and Publishing and division SVP, and identifying opportunities to continuously improve engagement, utilization, and capitalize on understanding of our audience’s interests.
Grow the subscriber base of each newsletter, monitoring opt-outs, and working with the team to grow the audience for each send.
Support the creation of new or project-based newsletters/publications from ideation through delivery and analysis.
Collaborate with internal development team and external partners on opportunities to monetize newsletters/publications through advertising and sponsorship. Contribute to Marcomm budget estimates for grant and sponsorship applications.
Ensure application of correct taxonomies, editorial style, and brand guidelines to organizational content assets.
Additional responsibilities as needed.

Required Qualifications and Competencies:

Bachelor’s degree in marketing, communications, English, journalism, or related field, with exceptionally developed written and organizational skills.
3+ years of experience in publishing in a digital setting.
Experience with digital publishing workflows and proficiency in using content management systems (eg, SiteCore), email platforms (eg, HubSpot), analytics packages, and scheduling/project management software (eg, Wrike).
Demonstrated project management skills with ability to manage multiple projects, distinct workstreams, and identify opportunities for explicit alignment of content areas to achieve strategic objectives, on time and within budget.
Demonstrated comfort with medical terminology and ability to get up to speed on emerging topics via self-study and leveraging volunteer subject matter experts.
Possess an action-focused orientation, readily assuming and executing on new opportunities with positivity.
Demonstrated ability to build consensus, negotiate resolutions, and garner support from other teams.
Proficiency with AMA, AP, and other editorial styles; knowledge of pulmonary, cardiac, and/or thoracic terminology.
Ability to direct vendors and freelancers to complete tasks assigned.
Proficiency in Microsoft Office programs and Google products in a Mac environment.
Ability to accommodate occasional travel.

At CHEST our employees come from different backgrounds with a variety of lived experiences and dynamic strengths. We strive to continuously improve our way of working to reflect our commitment to inclusion and equity and build a workforce that reflects the communities that we serve. And that means we need you! If you're excited about a role but your past experience may not align perfectly with every qualification in the job description, we highly encourage you to still consider submitting an application. You may be just the right candidate to help us with our mission to crush lung disease!

In the interest of employee health and safety, CHEST is requiring that all prospective employees attest to being fully vaccinated against COVID-19 or seek a reasonable accommodation for religious or medical reasons, prior to their first day of employment.

This description was designed as a convenience to acquaint employees and managers with the basic elements of the position. It is solely for the purpose of summarizing basic duties, and it is not intended to be a contract or guarantee of employment or of any specific terms or conditions of employment.

American College of Chest Physicians

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